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Communicating martech’s value in a slowing economy

Martech

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. NPS scores and key cohort analyses can be key indicators of engagement, retention and satisfaction.

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Guided Path: How to Invest in AI for Promising Returns

Lead Fuze

Understanding Market Conditions In any investment decision, understanding market conditions plays a key role. Remember, diversification is key. Remembering that past performance is not a guarantee of future results helps keep emotions at bay and decisions rational. The rise of AI tools has made waves in personal finance as well.

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PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

Keys to success when scaling a company [10:56]. Regie uses your targeting to inform your campaign, decreases the time your team spends creating campaigns, and because the campaigns are structured on email best practices, your email, and your campaign warm-up period will strengthen results. So what do you think the keys to success are?

Contract 112
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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot

STAR stands for Situation, Task, Action, and Result. For instance, what was your main objective? Result: Lastly, describe the outcome of your actions. Be sure to focus on the positive results. Ultimately, we were able to [End Result], which led to [Positive Outcome]." What obstacles did you face?

Consult 76
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The Cadence: How to Turn Your SaaS Startup into an Army with David Sacks (Video + Transcript)

SaaStr

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, the first insight is that there’s two key systems in a startup.

Finance 110
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How to Nail Your First 90 Days as a CX Director

ConversionXL

Follow this 90-day plan to get the right things in place and start delivering results. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company. Record common objections or questions. Have you bitten off more than you can chew?

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Adopting artificial intelligence in your sales process

PandaDoc

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. As you can see, this deeper understanding allows you to craft strategies that result in higher sales numbers with less effort. Setting clear, measurable goals is crucial to drive focused AI adoption tied to business value.

Process 52