Sales Hacker

MARCH 4, 2025

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. Happy to be here. We’re both really passionate about it.

GTM 76

GTM X-functional Start-ups Campaign 76

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

Sales Hacker

SEPTEMBER 21, 2021

When to use functional heads in lines of reporting. The importance of understanding company finances. After starting my career with Berlitz, where they had a classic management trainee program, I was the beneficiary of incredible teaching about operations, finance, management, HR, sales, and marketing. What You’ll Learn.

Territory 103

Territory Finance B2C X-functional 103

SBI

SEPTEMBER 8, 2014

We’ve seen new data-focused tools pop up almost daily for the past few years, and while they can provide macro insights, they don’t parse out the useful bits and push them back to your teams to help them do their jobs. Selling needs to be relevant, because cold calls don’t work.

Up-sell 51

Up-sell Closing Sell X-functional 51

Heinz Marketing

APRIL 26, 2021

This week’s show is called “ A Bottoms-Up Approach to SaaS for Sales: What It Is, How it Could Help You ” and our guest is Pouyan Salehi , CEO & Co-Founder of Scratchpad. What are the things that keep you from spending more time actively selling? You can even ask Alexa! Digging into it more, it was like, yep.

Pipeline 126

Pipeline Sales Quota Up-sell 126

Sales Hacker

MARCH 25, 2025

Getting entire work done or processes done in the background and only bubbling up to a human when it has an exception. So it’s kind of like coming up with something based on giving it a task or a goal, it’s going to reason on a plan on how to accomplish that. tool selection. And that’s going to be dynamic.

GTM 69

GTM X-functional Start-ups Relationship building 69

SalesHandy

JUNE 29, 2021

Selling products or services to businesses and professionals can be tough. Which is unlike selling to consumers, who have common needs and wants. The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. What is B2B Sales?

B2B 98

B2B Cross-sell X-functional Follow-up 98

SaaStr

DECEMBER 17, 2019

Companies that have access to more accurate financial data have the ability to develop seamless exchanges of information, providing consumers with improved ways to manage their finances. So, as a consumer, the way that you interacted with your finances in the web pre-Plaid was doing a variety of manual processes. Zach : Yeah.

Finance 85

Finance X-functional Non-Profits Launch 85

ConversionXL

JULY 8, 2020

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . How to set up your Microsoft Ads account. How to set up a Microsoft Ads campaign. Sell products from your catalog. The keyword insertion function matches the exact keyword someone typed in.

GTM 100

GTM X-functional Appointment Campaign 100

Sales Hacker

JANUARY 13, 2021

It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas. Enterprise software companies rarely resell agreements because they are focused on selling their software.

GTM 88

GTM Negotiate Profit margin Contract 88

Hubspot

JUNE 22, 2022

Sound customer relationships are the foundation of any viable, productive business — having direct sway over how your business functions and grows. Without satisfied customers, you can't generate sustainable revenue, and you sell yourself short by losing out on referrals. Keep up with key contacts. Financial Relationships.

Legal 91

Legal Relationship building Contact X-functional 91

Sales Hacker

SEPTEMBER 29, 2020

They sell that product to general councils, operations teams, and deal desks. They sell that product to general councils, operations teams, and deal desks. Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries.

Contract 119

Contract X-functional Objectives and Key Results Legal 119

Heinz Marketing

MAY 16, 2022

Why did that bubble up as a topic for you? Matt : Yeah, or companies that have a history of selling to mid-market and SMB companies that don’t take the time to understand how an enterprise buyer buys and then don’t respect what is conveyed via a very different buying process. Customer experience. It touches everything.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Sales Hacker

OCTOBER 19, 2018

and “When did my target prospect implement our competitor’s product, so I can figure out when they may be up for renewal?”. Why pay for two very effective sales intelligence tools, when you can consolidate your already complicated tech stack into one, and spare yourself the wrath of having to ask your finance team to sign two contracts?

X-functional 73

X-functional Technology Technology Sales 73

Hubspot

APRIL 4, 2023

Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. It's also when you really need to sell yourself and your skills. Add a positive spin by describing how you're approaching these challenges — or developing certain skills to keep up with these changes.

Consult 83

Consult Objectives and Key Results X-functional Construction 83

Sales Hacker

JUNE 9, 2020

The finance world wasn’t scratching the itch, though, so he decided that he just had to be in sales. He and I talk about his background in sales, but also about how he started off in the finance world as a private equity analyst at Merrill Lynch Capital Partners before deciding that he just had to be in sales. Incredible company.

Finance 104

Finance X-functional Pipeline Territory 104

SaaStr

FEBRUARY 4, 2020

Keep your hands up if you use Gusto. We have 1,000 employees across three locations, San Francisco, Denver, and New York, and everything in the past four years has grown by more than 10 X. They cross referenced a bunch to come up with the teams that performed the highest, were not the smartest people in the room. I worship you.

Drivers/motivators 99

Drivers/motivators X-functional Trust Cross-sell 99

Sales Hacker

SEPTEMBER 16, 2019

If you missed episode 74, check it out here: PODCAST 74: Picking Up the Right Company to Work for w/ Ryan Lallier. I also see a very close partnership between the revenue operations team and the finance organization. All things actuals need to come out of finance. He also served on the board of directors for SIM Partners.

X-functional 61

X-functional Finance Pipeline Territory 61

Hubspot

SEPTEMBER 5, 2018

It has been proven that when users feel a sense of urgency when shopping online, conversation rates can increase by up to 332%. Simply put, users do not want to purchase from an unsecure website -- the large red X with an unsecured padlock can be a real barrier to converting visitors into sales. Well-Selected Imagery.

Conversion 78

Conversion X-functional Angle Click Through Rate 78

SaaStr

JULY 15, 2020

” So all the people who were whining, jumping up and down about the evils of short-termism and public markets, which I never really believed in any way, maybe you’re just factually wrong. Does it not all bubble up to even the best cloud stocks? Keith Rabois: It’s unclear which stocks a ball is up to.

X-functional 80

X-functional E-commerce Growth Retail 80

SaaStr

AUGUST 7, 2020

We’ve invested in over 300 companies at Salesforce Ventures and have partnered with both of you closely and it’s been amazing to see this story up close and personal over the years. There’s amazing highs, but there’s low lows, too, and you have to do everything. Trisha Price: Yes.

Price 86

Price Retail X-functional Healthcare 86

PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52

Process Objectives and Key Results X-functional Sales 52

SaaStr

JULY 8, 2020

And not only is Aileen one of the investors that many of us all look up to-. Now you open up TechCrunch or StrictlyVC or anything, you’ll see a dozen firms a week literally sometimes. I used it in kind of my breakfast pre warm-up, the crazy times we’re in. Jason Lemkin | Founder @ SaaStr. Aileen Lee: Oh, God.

Pitch 84

Pitch Start-ups Up-sell Technology 84

SaaStr

OCTOBER 29, 2019

I was on the product team and saw this opportunity for us to work more cross functionally across the company and focus heavily on retention and monetization. If you value speed, you might up in for an Uber X. I had a cross functional team that owned pricing and packaging. You’re going to pay a little bit more.

Price 45

Price X-functional Cross-sell Drivers/motivators 45

SaaStr

OCTOBER 24, 2019

Jos White of Notion and Christian Lanng of Tradeshift team up to show you how to work within, and sometimes around, rules in the workplace. Exited to Semantic in 2008 and had a good exit for the early SaaS businesses then set up Notion and we focus on SaaS companies, mainly in Series A in the European market. Work smarter, not harder.

Launch 53

Launch Growth B2B Networking 53

Sales Hacker

MAY 26, 2020

He’s currently running Wooster Advisors, which is essentially a fractional CRM service, it’s designed to help early stage companies to well established technology companies with setting up and growing sales and customer success. ” So, with that is my motivation, I partnered up with a guy named Mark Rabe.

Prospecting 123

Prospecting E-commerce Account management Up-sell 123

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. It’s not which variant collects more email addresses, it’s which variant sells more books. Pay them upfront so they don’t try to say X to get the money. Copy either sells or it doesn’t.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

SaaStr

AUGUST 9, 2019

To date they have raised over $113m in financing from some of the best in the business including Tiger Global, Battery Ventures, Boldstart, Canaan, Cisco, and Redpoint, just to name a few. What about the changing tech stacks and infrastructures makes them vulnerable to up and comers? Does this not lead to a consolidatory environment?

Finance 62

Finance X-functional CRM Engineering 62

SaaStr

FEBRUARY 21, 2020

David Skok: So I graduated with a computer science degree in the early days of that craft and few months after leaving college, I found a problem and I wrote some code to solve it and accidentally without even thinking what I was doing, I ended up creating a startup. What’s the playbook?” Harry Stebbings: I would love you to.

Non-Profits 87

Non-Profits Up-sell Start-ups Product 87

SaaStr

AUGUST 30, 2019

They’d been predominantly selling, at that time, into SMBs, and that was kind of the wave of change from on premise software to SaaS software, mostly I think founded and I guess the ground broken by Salesforce. The first is when is the right time to really start building up my exec team beyond just us the founders?

X-functional 62

X-functional Drivers/motivators Start-ups Engineering 62

Sales Hacker

MARCH 11, 2025

34:10 Tips on setting up a Customer Advisory Board (CAB). Guest Speaker (Cassie Young): LinkedIn Primary VC Host (Scott Barker): LinkedIn Newsletter Find GTMnow (GTMfund’s Media Brand): Website LinkedIn Twitter/X YouTube Podcast Sponsor: Pursuit The best talent isn’t actively job hunting.

GTM 81

GTM Growth X-functional Referrals 81

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. His last role was the CFO of Landing, where he oversaw the companys Finance, Legal and People operations.

GTM 87

GTM Finance Cross-sell X-functional 87

ConversionXL

APRIL 6, 2016

Dual Process Theory – the brain is made up of two “systems.” So you can use framing to shake this up. Perhaps because they require effort (to X). The model is made up of 4 parts: Triggers. As marketers, we sell dreams. Star ratings, checks, thumbs up, logos, etc. Reality sucks.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77