article thumbnail

The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

Take a read if you are still running finance yourself, or just have an part-time outsourced resource. In the old days, we didn’t have to worry about finance too much. SaaS accounting and finance has gotten pretty complicated, and the impacts of getting it wrong have gone up substantially. — Jason, ed. Cash is king.

Finance 131
article thumbnail

Why marketing benefits when it provides forecasted guidance

Martech

I gained more understanding about other functions and how the business worked. It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. For finance teams, predictive means causal forecasting — what’s expected to happen given specific variables.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5+ New Ways to Network at SaaStr Annual 2024: Sept 10-12

SaaStr

They’ll explore strategies for using customer success not just as a support function but as a powerful engine for revenue growth. The CFO Summit at SaaStr Annual Join us for the official Chief Finance Officer (CFO) Summit at SaaStr Annual.

article thumbnail

Navigating the evolving martech landscape

Martech

Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” Post-acquisition brings changes in product functionality, usually starting with integration capabilities. Many companies have moved away from a singular list of products to categorizing products by function.

article thumbnail

Communicating martech’s value in a slowing economy

Martech

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As marketers, we have two challenges: To ensure that our martech stack is optimized from both a functionality and expense perspective and meets our business objectives. This is particularly true in B2B companies.

article thumbnail

How to Sell on X (Formerly Twitter)

Hubspot

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 76
article thumbnail

2 Entrepreneurship Principles That Make The Difference Between 10% Better And 10x Better

Gong.io

They also have product teams, engineering teams, customer success and service teams, HR and finance teams, etc. . The same holds for People, Finance, IT, Strategy and on. When each team excels at its particular function, the cumulative effect on the company is multiplicative, not simply additive.