Martech

OCTOBER 5, 2023

For example, your customers in Florida can receive an email promoting hot weather clothing, while customers in Vermont can receive outreach featuring fall sweaters. Einstein can now personalize content and outreach based on live weather conditions, such as the anticipated forecast for precipitation and temperature.

Cross-sell 130

Cross-sell B2B User Experience Represent 130

Martech

MAY 16, 2022

Apple Rose Beauty, headquartered in Jacksonville, Florida,is a luxury skincare company. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. Using technology to strengthen offline customer relationships. I developed the products for my own skin,” said Alexander. “I

E-commerce 105

E-commerce CRM Retail Promote 105

Heinz Marketing

SEPTEMBER 6, 2021

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline 100

Pipeline Sales Up-sell Government 100

Sales Hacker

APRIL 12, 2022

Auseh Britt: I have a very non-traditional background when it comes to marketing. I went to work for the Florida Department of Transportation. What’s going to give me the most options? So I decided to go to business school. One of my specializations was in marketing. It’s just smart marketing.

Pipeline 94

Pipeline Transportation B2B Hospitality 94

Sales Hacker

AUGUST 18, 2020

Brandon has over 15 years of experience in technology, sales, and ad tech, and he’s recognized as one of the leading figures in the Bay Area on advertising technology. My mom came outside and was just like, “Where are you going?” ” “I’m going to Florida, Mom.”

Start-ups 113

Start-ups Consult Campaign Up-sell 113

Sales Hacker

MAY 23, 2018

Derek Grant: SalesLoft is a technology company here in Atlanta that overlays Salesforce.com and it helps you codify your go to market strategy. SalesLoft is there to help you define your play and help reps to drive forward to the thing that’s going to drive the most revenue for their businesses.

Pipeline 53

Pipeline Quota Contract Healthcare 53

Sales Hacker

NOVEMBER 24, 2020

We offer a variety of services that range from go-to-market strategies to tactical implementations, writing things like sequences and cadences. We have people that do nothing but go-to-market strategy. We know sales likes video, and marketing likes email, where you fit in the technology adoption life cycle.

Sell 89

Sell Territory Quota Up-sell 89