The “Curse of Knowledge”: How Expertise Can Hurt Marketing
ConversionXL
APRIL 1, 2019
It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. You want people to leave your presentation feeling like this, instead: Listening to @content_bistro dropping huge knowledge bombs. Without that understanding, the pitch to upgrade to premium loses value. Image source).
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