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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. You want people to leave your presentation feeling like this, instead: Listening to @content_bistro dropping huge knowledge bombs. Without that understanding, the pitch to upgrade to premium loses value. Image source).

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“Why I’m So Interested In Selling,” Jack Malcolm

Partners in Excellence

He’s also written one of the best books on “communications,” in Lean Communication , as well as Strategic Sales Presentations. I managed to get an appointment to see the CEO of a reasonably large local company to try to pitch him our banking services. Jack’s story is fascinating, like many of the others.

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7 Companies Hosting Great Virtual Conferences

Hubspot

In April 2020, I attended the two-hour special " ACM Presents: Our Country ". In my pajamas with a bowl of popcorn, I was able to watch Miranda Lambert, Thomas Rhett, and Florida Georgia Line perform from their own living rooms.

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Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

Clicking mindlessly through an agonizingly slow video presentation or sitting in a hot, stuffy conference room with dozens of other people listening to a presenter drone on about things you already know. Personality Style Training : How to tailor your sales pitch and communicate with different buyer personalities (DISC).

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6 Neurolinguistics and NLP Principles To Power Up Your Copy

ConversionXL

Framing suggests that how you present information influences the choices people make. For example, a framing study presented two groups of women videos about breast cancer and mammography with the aim of persuading them to get themselves screened: The first video was positively framed. When pitched the advantages of TV, 19.5%

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From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies

Hubspot

If demand is present, the agency may bring the product to retail and create a platform where kids can program and share games unique to Hackaball. Deutsch LA’s Side Project initiative led to three employees pitching and gaining support — in the form of advertising — for The Bouqs Co., Hackaball from Made by Many on Vimeo.

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What’s the definition of Social Selling?

Closing Bigger

Great social sales people learn how to use social media and social networks to be present and relevant in every step of their buyer’s journey. Yelling louder than your competitors, interrupting your customers and carpet bombing their inboxes with generic pitches are not strategies that create trust and credibility.

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