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How Leilo is using technology to create a new category

Martech

Because its active ingredient isn’t alcohol or cannabis, it’s not regulated in the same way that those products are. Thus far, Leilo’s methods provide a useful blueprint for any product looking to break into a new category. The product is also available through direct-to-consumer through Leilo’s website and on Amazon.

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13 Businesses With Brilliant Global Marketing Strategies

Hubspot

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Territory 101
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Ana Mourão: Spotlight on the expert

Martech

They had an office here in South Florida so I had the opportunity to come and work in digital marketing, so that’s how I got started. Q: Although you’ve spent most of your career in Florida, you also worked as a digital marketing manager at 3M in Brazil for some time. Europe and Asia. That’s it in a nutshell.

CRM 107
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“How I Work”: Aaron Harden, Director of Sales at Apex Facility Resources @AaronHarden6 #HowIWork

Heinz Marketing

In addition to a career with a wide variety of executive roles, Aaron has served as a high school soccer coach and regional executive for Boy Scouts of America. Pipeline deals, Linkedin and Gatorsports (I’m a big Florida fan). I find a review of my daily priorities at that moment before I dive in really helps productivity.

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PODCAST 137: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi

Sales Hacker

She’s going to be talking to us about team selling and how the concept of combined quotas with senior and junior account executives, converging on one territory, is coming back. You partner them to go get a specific number, in a territory, and your territory structure can be whatever you want it to be.

Sell 112
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Episode 34: Why Aster Brands Values Being a Purpose Oriented Business

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. What that means is we invent products, manufacturing systems, that you put concrete into. What are some of these products that get manufactured?

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After 10 Hours of Questions for Mark Zuckerberg, Here's What I Still Want to Know

Hubspot

metropolitan area, I can say with confidence that April is one of the months with which I most fondly remember the region. My parents live in Florida now. As a non-tech example, throughout most of Europe, food companies are required to label genetically modified products, whereas in the U.S., Things felt different.