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Ana MourĂ£o: Spotlight on the expert

Martech

I like more the communication and the data part of it, so I ended up being really interested in digital marketing because it really had a lot of data you could leverage. When I was finishing up college I had the opportunity to do an internship at a project that was funded by the Brazilian government. That really piqued my interest.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. The body of a LinkedIn ad can be up to 75 characters long. After selecting your targeting options, you can set up the bidding options that work best for you. How to Run LinkedIn Ad Campaigns.

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

According to the Salesforce State of Sales report, organizations use an average of 10 channels to sell to customers. That’s a lot of channels for sales teams to manage in an ever-changing landscape of business. Sales channels are all the places you sell to your customers. Get the free report What are sales channels?

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

A lead’s criteria may not neatly line up with what you consider the product’s main selling point. Sign up now Thanks, you’re subscribed! A good Customer Relationship Management (CRM) tool is crucial here. If that doesn’t describe your business, another option may make more sense.

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16 marketing automation platforms your organization should consider

Martech

Offers a highly configurable platform that sets users up for success and adapts as their business needs evolve. Founded in 2006, Cambridge-based HubSpot is perhaps best known for its customer relationship management (CRM), but its software services have grown well beyond CRM. Product overview. Product overview.

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How to Create Sales Presentations That Close Deals, According to an Expert

Salesforce

It can also serve as an opportunity to upsell or cross-sell. They’re typically given by sales reps, sales managers, account executives, or solutions consultants during the middle and later stages of the sales cycle after a lead has been qualified. Supporting data: Back up your assertions.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Below, we explore how to track sales velocity and rev up your sales team’s productivity for faster conversions. To calculate the length of a sales cycle, add up the total number of days that it took to close each sale in the time period you’re considering. Sign up now Thanks, you’re subscribed!