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Google Ads gambling and games policy updated

Search Engine Land

Google Ads is updating its gambling and games policy U.S. Starting now, advertisers wanting to promote online gambling content in North Carolina can apply for certification. In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group. country-specifics. Why we care. Certification.

Gambling 114
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Google Ads updates gambling and games policy

Search Engine Land

The Google Ads gambling and games policy United States country-specifics has been updated. When completing the form: In ‘Summary of the issue’ : Note that you’re requesting certification to advertise as a state-run gambling entity, and provide your website URL. Why we care. Certification.

Gambling 107
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For consumers, AI is the new IoT

Martech

When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” I am reminded of this every time I open up Facebook and the AI asks me things like, “Do you want to know more about light?” Email: Business email address Sign me up! It’s simple, but not easy. This is not an outlier study.

Gambling 127
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Google Ads gambling and games policy updated

Search Engine Land

Google Ads is updating its gambling and games policy U.S. When completing the form: In ‘Summary of the issue’ : Note that you’re requesting certification to advertise as a state-run gambling entity, and provide your website URL. country-specifics. Starting Dec. Certification.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

Sports 113
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6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot

Those choices add up to something like 35,000 total decisions in a day. There might be variables that don’t really add up, or maybe you’re comparing apples to oranges. When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs. What this looks like in action is enablement.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

CPMs go up, CTRs drop and conversions stall. Minimize navigation links, pop-ups and anything that pulls focus away from the CTA. While above-the-fold CTAs often perform better, some pages convert best when the CTA follows a benefits section. Paid social ads arent a gamble when built strategically. Reduce form fields.

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