Email outreach for marketers: Measuring and optimizing performance
Martech
NOVEMBER 6, 2023
It felt like a high-stakes gamble, and we went all-in. To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Create consistent follow-ups.
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