How marketers are leveraging Olympics’ focus on women’s sports to drive engagement
Martech
JULY 24, 2024
Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. based companies represent 41% of non-local sponsors in Paris. Bring Paris to U.S. Processing.
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