Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Product-market fit. Platform-market fit. He knows that this is no small feat. .

GTM 108

GTM Product Cross-sell Profit margin 108

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Without proper product-market fit as part of your go-to-market (GTM) teams strategy, even the best ideas struggle to make an impactor money. The good news?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SaaStr

MARCH 16, 2025

He spent over eight years scaling their marketing from zero to supporting a multi-billion dollar public company. Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. The problem?

Negotiate 97

Negotiate GTM Campaign Growth 97

Sales Hacker

AUGUST 7, 2024

Paul Mander currently leads all of go-to-market for B2B at Optery. Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. The answer is usually inertia.

Go To Market 124

Go To Market X-functional Engineering Cross-sell 124

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Fast-forward to 2024, and Emma’s reality has shifted. Sound familiar?

GTM 101

GTM Product Strategize Drivers/motivators 101

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire new customers.

Go To Market 127

Go To Market Lead generation Sales Meeting 127

Martech

DECEMBER 19, 2024

If you already have defined market segments, thats great. If you dont have clearly defined segments, you may want to check out my video on AI-enhanced market segmentation. It will set-up nicely for selecting and prioritizing the best segments for your campaign. You are ready to dive into this tutorial.

Profit margin 108

Profit margin Clients Growth Technique 108

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages.

X-functional 108

X-functional Territory Customer Relationship Management CRM 108

Heinz Marketing

JULY 25, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, we value continuous improvement and growth and we care about being in-the-know about the latest marketing strategies and best practices so we can deliver the best work to our clients. What is Go-to-Market?

Go To Market 97

Go To Market GTM Growth Consult 97

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 101

Go To Market Process GTM Education 101

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. This will then help you diversify your revenue, make your business more resilient to economic setbacks and help you plan for growth. 5 Steps To Building Your Go To Market Strategy. The SMB segment—going upstream vs. downstream.

Go To Market 97

Go To Market GTM X-functional Territory 97

Search Engine Land

AUGUST 14, 2024

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. Aligning marketing and sales efforts. AI tools to help you level up fast. How often do we follow up? I love the challenge of learning something new.

CRM 116

CRM Campaign Niche Negotiate 116

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl. The result?

Growth 52

Growth GTM Objectives and Key Results CRM 52

Hubspot

JULY 20, 2020

Other pieces in the series include HubSpot's Chief Customer Officer on Why We Need to Talk About Growth and our VP of Marketing's Content Marketing Playbook for Times of Crisis. As the rate of employment has gone down, the stock market has surged. The COVID-19 pandemic has produced a plethora of paradoxes. and unknowns.

Go To Market 101

Go To Market Territory Inside sales A/B testing 101

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) 26:54) The existential dread of being a startup founder. (37:56)

GTM 102

GTM Engineering Electricity X-functional 102

Heinz Marketing

OCTOBER 3, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing For many organizations today, sustainable growth is the new goal. After all, it is the COO who can operationalize the company’s vision through a unified Revenue Growth strategy, a strategy that narrows the gaps between sales, customer success, product, and marketing.

Growth 97

Growth GTM Pipeline CRM 97

Sales Hacker

NOVEMBER 1, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product-Channel Fit: Finding the Right Growth Strategy for Your Product We often hear product- market fit, but not often enough is the importance of product- channel fit emphasized.

Product 103

Product Growth GTM Hospitality 103

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 101

Growth GTM SQL Strategic partnership 101

Martech

SEPTEMBER 23, 2024

Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization. This position focuses on leveraging technology to enhance marketing efforts and drive business growth. Email: Business email address Sign me up! Processing.

Technology 103

Technology Technology Customer Relationship Management Campaign 103

Martech

MAY 13, 2024

What got your company here won’t necessarily help you in your next stage of growth. Since Marc Andreessen brought “Product-Market Fit” into mainstream startup vocabulary in 2007, this term has been seen as the ultimate goal for startups, often viewed as the holy grail of initial success. Product-market fit.

Go To Market 54

Go To Market Growth GTM Strategize 54

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. But one unassuming topic that kept coming up? Use a multi-touch approach by following up cold calls with personalized emails.

Cold Call 72

Cold Call GTM Objection handling Sales 72

SaaStr

JANUARY 3, 2023

In the current economic climate, investors weigh profitability over growth. There’s a trend toward transitioning from growth at all costs to paths to profitability. If you’re a go-to-market operator, you know this new imperative is not an either/or. RevOps as a unifying force in go-to-market strategy.

Growth 104

Growth Drivers/motivators Go To Market Sales 104

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information.

E-commerce 106

E-commerce Growth Cross-sell Objectives and Key Results 106

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Promoting high performing mid-market reps. Sales strategy.

Go To Market 89

Go To Market Up-sell Sales Strategize 89

Gong.io

SEPTEMBER 14, 2022

Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. . A go-to-market strategy framework is a blueprint for growth. Whether it’s your first time creating a go-to-market strategy or your tenth, this article will teach you everything you need to know to be successful.

Go To Market 62

Go To Market GTM Launch Promote 62

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This is a year for growth, and it starts with these tactical insights. In this new digital-everything world — especially following the pandemic — you need to hold on to good people. Sign up now.

Growth 98

Growth Quota Intrinsic Cross-sell 98

SaaStr

JUNE 13, 2021

This is how Zig focuses on building the right team, simplifies organizational design, and scales from the ground up. 4 The architecture of your technology should complement your go-to-market model. Your technology must be able to support your sales and marketing approach. Don’t follow the playbook, write it.

Growth 100

Growth Finance B2B Technology 100

Heinz Marketing

APRIL 2, 2025

Speed to Lead When the panel was asked what are the biggest pipeline killers in their minds, Maura explained that 78% of buyers go with the vendor that responds to them first. Matt went on to explain that speed is table stakes, but follow-up is just as important. Engage with follow-ups tailored to their needs.

Pipeline 58

Pipeline GTM B2B Follow-up 58

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Over time, as Zapier built up these integrations, it became the go-to solution for connecting tools that didn’t have direct integrations.” -Eli

Product 67

Product GTM Niche Growth 67

Salesforce

OCTOBER 6, 2021

At the SMB Main Show at Dreamforce this year , I had the pleasure of hearing how leaders at high-growth companies Canva, Headspace, and Torani transformed their operations and strategies to find success in an all-digital world. See these business leaders share their high-growth tactics at Dreamforce and get actionable takeaways today!

Growth 98

Growth Niche Manufacturing Retail 98

SalesLoft

APRIL 25, 2019

This boosts our ability to seamlessly implement the platform and codify customer’s desired go-to-market in their markets. It’s why we get up every day. While we’ve collected many positive stories from customers, we wanted to quantify it for the market. You inspire us to never give up in serving you relentlessly.

Growth 90

Growth Commission Networking Up-sell 90

SaaStr

JANUARY 2, 2024

That’s a pretty significant part of the growth of their company. You have to think about how you will differentiate and craft your offers from the rest of your marketing. Today, 50% comes from partnerships, and it’s been an important part of growth in the last few years. Back it up with powerful testimonials.

Growth 104

Growth GTM Start-ups Follow-up 104

SaaStr

OCTOBER 20, 2023

From there, the pace picked up rapidly. After that, they released instruction following models, which were the first Enterprise-ready models. From there, the pace picked up even more, releasing ChatGPT, Whisper, and GPT4, the state-of-the-art seminal model. Some companies like Jasper built on top of OpenAI’s models.

Growth 117

Growth Launch Territory Legal 117

Veloxy

MAY 3, 2022

SBI Growth. Veloxy’s most popular sales checklists include the Sales Rep Challenges Checklist , Sales Quota Champion Checklist , and the Revenue Growth System Checklist. KPI Dashboards are perfect for any sales manager to keep tabs on how all of their team’s small wins add up to more revenue. Greg Alexander. Nancy Nardin.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Hubspot

MARCH 30, 2015

If I’ve learned one thing about companies and organizations that enjoy consistent growth, it’s that they’re maniacal about monitoring their data and numbers. In contrast, companies that don’t experience consistent, predictable growth also do not have clarity of their funnel metrics. The 8 Conditions of a Marketing & Sales Funnel.

Growth 78

Growth Lead generation Conversion Prospecting 78

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The State of Sales Jobs From week to week, it can feel like sales roles are up, and the next down. Help your team close more deals.

GTM 125

GTM Sales Growth Represent 125