Sales Hacker

APRIL 21, 2021

Revenue operations (RevOps) is a centralized org within a company that supports all revenue-generating business operations including Sales Ops, Marketing Ops, Customer Success Ops, and systems management. On Linkedin alone, a search for “revenue operations” in the US brings up almost 20,000 results. Remind me again – what is RevOps?

Finance 116

Finance Cross-sell GTM SQL 116

Pointclear

JANUARY 27, 2017

It’s about honestly and objectively understanding your best way to go to market, determining who has what role, then executing together. What will make or break its value is how completely sales and marketing teams, together, buy into developing and following it through. That's what people are referring to.

SQL 51

SQL Pipeline Strategize Presentation 51

Openview

OCTOBER 13, 2017

As someone who is often caught in the crossfire between sales and marketing (it’s part of my job description as the VP of Go-to-Market here at OpenView) I was delighted to have the opportunity to host a panel of industry leaders with diverse opinions about and varied experience with this very issue.

SQL 74

SQL Management Consulting Sales Territory 74

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. Following a short conversation, you may learn that they go up the mountain a couple of times a year and that they hate putting on chains. Sign-up] for a webinar and social events.

Prospecting 61

Prospecting SQL GTM X-functional 61

Hubspot

NOVEMBER 28, 2023

Meeting goals requires CSOs and CMOs to intertwine their unique roles and focus on unified, revenue-generating activities that support both go-to-market strategy and operational execution. Customer Messaging One of the most obvious signs of misalignment between sales and marketing teams is during direct customer interactions.

Objectives and Key Results 78

Objectives and Key Results SQL Sales Campaign 78

Pointclear

MAY 20, 2016

They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.

Gaming 53

Gaming Tradeshows SQL Clients 53

Sales Hacker

FEBRUARY 24, 2020

You can’t be all things to all people,” and then they turn around and leave the board meeting and go operate the firm in a way that completely violates that instruction that they gave. Blake Bartlett: How does software get adopted inside businesses today? The prototypical example that we can all point to is something like Slack.

Growth 84

Growth Product SQL Price 84

Highspot

SEPTEMBER 10, 2024

For many companies, a significant percentage of your overall funnel sits in this stage of the buyer’s journey and can easily get lost if things stall or sellers get caught up closing deals closer to the finish line. Events also provide numerous follow-up opportunities to nurture leads through personalized communication.

Pipeline 52

Pipeline GTM Non-Profits SQL 52

Highspot

DECEMBER 19, 2023

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Heinz Marketing

JUNE 4, 2018

Samuel Sunderaraj has the following experience in sales management: Driving and initiating contact with senior decision-makers at Small To Enterprise Accounts (C-level). Start-up advisor. – Territory and Market Optimization – executing to high conversions on the active funnel. All this and a lot more!

Pipeline 61

Pipeline Sales Drivers/motivators X-functional 61

Heinz Marketing

DECEMBER 11, 2017

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Data-driven Marketing Executive. What’s better than one team winning … three!

Pipeline 55

Pipeline Sales Cross-sell B2B 55

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%. Jason Reichl.

X-functional 56

X-functional SQL Pipeline Go To Market 56

SaaStr

MARCH 1, 2019

You can also take your SaaStr to go: Listen on iTunes. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. So a huge thank you for putting up with these dulcet British tones once again. And my word, I can tell him I’m going to enjoy this episode.

Contract 67

Contract Price Commission Conversion 67

SaaStr

JANUARY 3, 2020

So a huge thank you for putting up with these dulcet British tones once again. So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign.

Contract 12

Contract Price Commission Conversion 12

SaaStr

NOVEMBER 22, 2019

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. So that ends up being a very useful skill for customer facing roles. And I had a tastic experience there for about seven years before running a marketing tech sales team at Optimizely for five years.

Start-ups 79

Start-ups Customers Objectives and Key Results Pipeline 79

SaaStr

SEPTEMBER 20, 2019

Fitting your businesses’ product to the market. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. The group that I was in was actually made up of the WebEx acquisition and so all of, kind of, our marketing initiatives were run outside of corporate marketing.

E-commerce 56

E-commerce Trust Start-ups SQL 56

SalesHandy

OCTOBER 28, 2022

However, consider the following scenarios: The quarter is nearly over and you need to achieve your KPIs. For example, Leads that are ready to make a purchase i.e. Sales Qualified Lead (SQL) The survival of your business is dependent upon getting 300 leads each quarter. Outbound Marketing Team. You need leads now!

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

SaaStr

DECEMBER 8, 2023

It’s easier for someone who isn’t as sophisticated with SQL because they can ask questions of their data without the 3-6 month learning curve beforehand. You could feed in transcripts from Gong and have it analyze that and write a next steps follow-up email that’s beautiful and personalized. What about the GTM side?

GTM 123

GTM SQL X-functional Engineering 123

ConversionXL

JUNE 19, 2019

Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. Define quality accurately, then quantity will follow. Sex up the headline.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90