Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Happy to be here. And it was very, very successful.

GTM 76

GTM X-functional Start-ups Campaign 76

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Opportunistic side bets by signing up some commission-only sales agents. Opportunistic side bets by signing up some commission-only sales agents. Assigning sales functions to other departments (we’ve seen R&D doing sourcing).

B2B 100

B2B X-functional Cold Call SQL 100

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 69

GTM X-functional Start-ups Relationship building 69

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Percentage of leads followed up with. Percentage of leads followed up within target time range (for example, 8 hours). Percentage of marketing collateral used by salespeople.

X-functional 101

X-functional Quota Cross-sell Contract 101

ConversionXL

JUNE 30, 2019

You won’t know until you figure out what your competitors are up to. Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. Competitor X is doing Y.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

NOVEMBER 5, 2020

You’ll end up pivoting not only your service offering but the people you serve and your value proposition. When clients ask, “Do you do X?,” I knew we needed to change things up to survive. In 30 minutes, Grizzle pivoted from a productized digital PR service to an SEO-focused content marketing agency. Image source ).

UX 120

UX Clients Niche Service 120

Heinz Marketing

APRIL 11, 2022

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 111

Pipeline B2B Go To Market Sales 111

SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. What are you doing up so early? What’s the failure rate for a Series A start up? What’s the failure rate of a Series C start up? We are screwing up the scale. SaaStr, good morning. Get right into it.

Growth 106

Growth Cross-sell Contract X-functional 106

Sales Hacker

SEPTEMBER 29, 2020

Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. And then we’ve taken a bigger look at what company we want to be when we grow up, and now we also have a pre-signature tool as well. Were you surprised on the upside?

Contract 119

Contract X-functional Objectives and Key Results Legal 119

Heinz Marketing

MAY 16, 2022

Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Why did that bubble up as a topic for you? Alan, thanks for joining us. Alan : Thank you, Matt, I’m really happy to be here. Nice to do one of these with you. Matt : Yeah.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

OCTOBER 4, 2017

That is -- if the technology functions as it was designed, as USA TODAY'S Eli Blumenthal put it: Pixel Buds promise real-time translation, which if it works in real life as well as it does in this demo would be incredible. — First, let's go over some of the new features of the Google Home and the Assistant technology that comes with it.

Product 78

Product X-functional Price Technology 78

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. There are only about 10–15 books in each discipline, so you can easily read up on the books you’re likely to need or want. Whether or not you learn them and follow them will make or break your career. Here they are… The 97 Best Sales Books in 2020.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Heinz Marketing

OCTOBER 25, 2021

So if you want to check out all of the content from connected all for free, go to sendoso.com/connected-2021. Some great content up there, that’ll help you really think about this hybrid world and hybrid in person online, off line. Matt: I’m really glad you brought that up. What if it had X?

Pipeline 122

Pipeline Sales Growth X-functional 122

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

GTM 88

GTM Negotiate Profit margin Contract 88

Heinz Marketing

MAY 9, 2022

Jamie : Yeah, you’re a legend, 47,000 followers on LinkedIn and 91,000 on Twitter. Listen, I was a humble CMO once that used to lap up your content. What’s on that combined dashboard that all those teams should be looking at all the way back to marketing as well? ’ Obviously that’s going to be ceiling.

Pipeline 98

Pipeline Finance Commission Sales 98

SaaStr

DECEMBER 17, 2019

Or if you’ve ever gotten a 2 cent and a 4 cent deposit into your account as you’re trying to set up direct deposit or payments transfers, that’s a pre-Plaid world. Ari : And so you’ve had a lot going on in the last couple of months. And in January, the following month, you spent a reported $200 million on Quovo.

Finance 85

Finance X-functional Non-Profits Launch 85

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. Following a short conversation, you may learn that they go up the mountain a couple of times a year and that they hate putting on chains. Sign-up] for a webinar and social events.

Prospecting 61

Prospecting SQL GTM X-functional 61

SaaStr

JULY 15, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling from $1M to $10M. Jason Lemkin: Well, let’s break it up. Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. They think they can hire these agencies to prove out sales and marketing, they can’t.

Growth 118

Growth Cross-sell Start-ups X-functional 118

SaaStr

JULY 17, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. ” So all the people who were whining, jumping up and down about the evils of short-termism and public markets, which I never really believed in anyway, maybe you’re just factually wrong.

E-commerce 95

E-commerce Retail Real Estate X-functional 95

Highspot

MAY 20, 2022

Sales motions are defined by your larger go-to-market strategy. While your sales playbook should be specific to your company, a good rule of thumb is to make sure the following sales plays are included: Persona: Tailored to specific buyer personas. Ready to build a sales playbook that’s sure to set reps up for success?

Territory 52

Territory X-functional Sales Cross-sell 52

SaaStr

SEPTEMBER 13, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Just 12 years ago, the entire market capitalization of the top five cloud companies was less than $14 billion. Everyone is trying to figure out the go-to-market learning curve. Byron Deeter.

Non-Profits 93

Non-Profits Strategize Trust Growth 93

Heinz Marketing

JUNE 4, 2018

Samuel Sunderaraj has the following experience in sales management: Driving and initiating contact with senior decision-makers at Small To Enterprise Accounts (C-level). Start-up advisor. – Territory and Market Optimization – executing to high conversions on the active funnel. All this and a lot more!

Pipeline 59

Pipeline Sales Drivers/motivators X-functional 59

SaaStr

JULY 15, 2020

” So all the people who were whining, jumping up and down about the evils of short-termism and public markets, which I never really believed in any way, maybe you’re just factually wrong. Does it not all bubble up to even the best cloud stocks? Keith Rabois: It’s unclear which stocks a ball is up to.

X-functional 81

X-functional E-commerce Retail Growth 81

Heinz Marketing

MARCH 11, 2019

Derek contends tB2B marketing is no longer a red balloon versus a blue balloon’s discussion just about lead generation; today it’s about the partnerships between sales, marketing and the CFO with the focus on revenue. So I had to get my CMO muscles tuned back up. Grab your board. Derek: Yeah.

Pipeline 67

Pipeline Sales B2B X-functional 67

Heinz Marketing

FEBRUARY 5, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. It’s been written up. Insert company name X did Y. We did this thing.

Pipeline 59

Pipeline B2B Sales Pitch 59

Heinz Marketing

APRIL 2, 2018

She’s spent almost two years in Africa creating new design thinking curriculum, and then a couple years ago she decided, “Well, what the hell, I’ll just go back to the valley and I’ll create a start up.” The full transcript is below: Sales Presentations That Don’t Suck (& How Marketing Can Help).

Pipeline 56

Pipeline Sales Presentation B2B 56

SaaStr

NOVEMBER 21, 2020

How should sales and marketing work together on pricing? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. But it took a lot of thinking up until that point before we ended up pulling the trigger. Harry Stebbings. Rob Gonzalez.

E-commerce 118

E-commerce Manufacturing X-functional Retail 118

Sales Hacker

FEBRUARY 19, 2019

Think of this as a sneak-peek of what’s coming up at Unleash ‘19! Lauren Alt – Marketing Campaigns Manager at Outreach. Lauren is an email marketing wiz and always has a trick or two up her sleeve to share with her sales colleagues. But he also knows that some break-up emails… suck.

Cold Call 14

Cold Call Inside sales Sales B2B 14

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%. Jason Reichl.

X-functional 57

X-functional SQL Pipeline Go To Market 57

SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. ” I thought this was a particularly interesting one to kind of pick up on.

X-functional 64

X-functional Start-ups Drivers/motivators Go To Market 64

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional 63

X-functional Drivers/motivators Start-ups Engineering 63

SaaStr

MARCH 1, 2019

You can also take your SaaStr to go: Listen on iTunes. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. So a huge thank you for putting up with these dulcet British tones once again. And my word, I can tell him I’m going to enjoy this episode.

Contract 68

Contract Price Commission Conversion 68

SaaStr

NOVEMBER 2, 2019

How does your customer success and customer support functions change with the move to enterprise? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. What are the biggest challenges in making this transition? Harry Stebbings. Krish Subramanian. Robert Hohman.

Price 65

Price GTM Up-sell Product 65

SaaStr

JUNE 21, 2019

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Ended up at a company that wasn’t as well known at the time called SalesForce.com and things just went from there. What gets them up in the morning? What keeps them up at night? Sara Varni.

Start-ups 69

Start-ups X-functional Drivers/motivators Up-sell 69

SaaStr

JANUARY 3, 2020

So a huge thank you for putting up with these dulcet British tones once again. So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign.

Contract 12

Contract Price Commission Conversion 12

SaaStr

DECEMBER 8, 2023

You could feed in transcripts from Gong and have it analyze that and write a next steps follow-up email that’s beautiful and personalized. The landscape is rising up for how to make those people as successful as they can be. Many teams failed before, and by merging the two and speeding up performance, many will succeed.

GTM 124

GTM SQL X-functional Engineering 124