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Unlock Your Security Potential at Dreamforce ‘24

Salesforce

Play either one, two, three, or all four games to learn critical security knowledge that will help you level up your Admin and Developer skills. Repair Shop: Fix vulnerable APEX code to get Codey’s van up and running. Try out these games at the booth: NEW! AI Prompt Protector: Help Astro and friends build secure AI prompts.

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What to do when your vendor has a data breach

Martech

Here are just a few of the major breaches so far this year: Russia used an attack on Microsoft’s email systems to steal data and personal information from the US government. Follow up with them regularly about this. Also, the average time from discovery to the breach being contained is 292 days. This is absolutely one of them.

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A marketer’s guide to implementing generative AI

Martech

The following four recommendations address how to manage these challenges. Data governance and metadata management should be directed at the enterprise level with guidance from the AI council. Leaders should anchor data governance for genAI in business value, emphasizing accountability for customer data and brand intellectual property.

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4 reporting essentials to streamline business intelligence

Martech

Data governance While data governance may not be the most exciting topic, many have experienced debates over the accuracy of report figures. A strong data governance structure is key to building trust in the numbers shared across the business. stitching together Meta spends with Adobe conversions). Processing.

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How to Overcome the Pain Points of Your CRM

However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed.

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How to define your DAM governance structure

Martech

When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. Do you need to worry about governance right away, too? Governance touches all those things and more. What is DAM governance? Yes, you do. Yes, you do.

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What If Our Sellers Had More Autonomy?

Partners in Excellence

We have endless dashboards of metrics governing how we spend our days, “Dave you can pee at 10:15 and 3:45… ” As leaders, we had our own formulas for managing our organizations. Attrition is up. For example, “You must follow the sales process!” Yet our pipelines are increasingly unhealthy.

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