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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

Here are a few ways you can prepare for the holiday season by marketing channels: Niche sites, influencers and publishers. With fewer days until free shipping and time to publish, now is the time to line up the lists. Consider the following when planning your editorial calendar. Line those up sooner in the season.

Niche 98
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Your Sales Growth Formula

The 5% Institute

Your sales growth formula (also known as a sales targeting strategy ), is one of the most important parts of your marketing and sales efforts. In this article we’ll look at what sales growth formula is, the types of targets to set up and keep track of, and how to find your ideal clients. Your Sales Growth Formula.

Growth 145
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How to use podcasts for natural link building

Search Engine Land

Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In GHA Marketing’s own website growth Similarly, GHA Marketing experienced significant growth through its podcast-focused strategy. Business email address Sign me up!

Niche 88
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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. As you implement or level up your comfort with AI, remember that ad accounts are not always your biggest lever for improvement.

CRM 116
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Unlock the real value of genAI in martech

Martech

This year alone, 2,324 AI-powered tools entered the martech space, offering marketers a vast range of options — from niche indie tools to category-disrupting platforms. The real impact of genAI lies in its ability to drive both cost savings and revenue growth. But with so many choices, which ones truly deliver? never tried).

Niche 120
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DIY reactive digital PR: How to earn media coverage on a budget

Search Engine Land

As long as you follow a few basic rules, you can earn yourself a handful of foundational links early on in your brand’s life without having to pay for an agency or consultant to do digital PR for you. Instead, with some initial research, you can find the top journalists in your niche and the publications you wish to appear in.

Niche 84
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How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

The agile approach to marketing involves coming up with a marketing idea, creating a minimum viable campaign, and then observing how your ideal customers react. Talk about explosive growth! To create a Facebook ads campaign, set up a small daily budget, and start driving traffic to your lead magnet landing page.

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