Martech

NOVEMBER 6, 2024

Step up live call productivity with AI-powered Copilot assistance. Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. Reps can quickly draft notes, create follow-up emails, or check for open tickets/deals—all while on the call.

Objectives and Key Results 112

Objectives and Key Results CRM Pipeline Contact 112

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Reduced reliance on follower count for reach.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

ConversionXL

FEBRUARY 3, 2022

The result? Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. What is the growth stage of the product life cycle (and why is it important)? Image source.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Martech

AUGUST 5, 2024

This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. By integrating these tactics into a cohesive strategy, you can effectively discover and engage new contacts, ultimately driving growth for your organization. Processing.

B2B 117

B2B A/B testing Lead generation Objectives and Key Results 117

ConversionXL

JUNE 26, 2019

Many SaaS companies launch a product-led growth model —but never update it. The first step to SaaS growth is to appoint a person or team to take ownership, then to give them the resources or time it takes to thrive. Time and again, I’ve seen the “Triple A” sprint framework drive exponential SaaS growth. Nobody takes ownership.

Growth 121

Growth Objectives and Key Results Teamwork Appointment 121

Search Engine Land

AUGUST 29, 2024

AI is a key driver for transformation. Up to 86% of organizations implementing generative AI report seeing revenue growth of 6% or more in their total annual company revenue, per a Google Cloud report. Business email address Sign me up! Below are the six steps to craft a model that aligns with your unique business needs.

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Search Engine Land

SEPTEMBER 25, 2024

Should you ignore these recommendations and “hack” Google’s machine learning – or should you follow Google’s advice? Here are the key points from their discussion. “With a growth mindset, it’s gonna find you new keywords. As Google removes control, their revenue goes up.

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. However, it’s not due to a lack of effort by the sales team.

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

OCTOBER 9, 2024

Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast enough. With no sign of competition letting up, this disconnect means missed opportunities. To drive real revenue growth, sales and marketing need to work together. Pipeline growth : A healthy pipeline is a shared success.

Growth 121

Growth Objectives and Key Results Pipeline Sales 121

Search Engine Land

SEPTEMBER 4, 2024

How generative AI can streamline PPC tasks Generative AI offers PPC professionals endless time-saving opportunities, particularly in the following use cases. You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping. Business email address Sign me up! Processing.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Sales Pop!

AUGUST 6, 2022

When it comes to maintaining existing accounts, Pipeliner CRM is the only system with embedded key account management features, whereas others (such as Salesforce and Microsoft Dynamics) have account management functionality only as an add-on, or don’t include key account management. . Pipeliner takes the heuristic approach to sales.

CRM 232

CRM Pipeline Objectives and Key Results Account management 232

Veloxy

MARCH 15, 2023

Revenue enablement vs sales enablement 5 rev enablement best practices 7 steps to build a rev enablement strategy How to become a rev enablement manager Download SBI Growth’s Revenue Enablement Chart – Great Resource for You! This leads to increased revenue growth and improved financial performance. Let’s get started.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. The result? Less chaos, more efficiency, and predictable growth.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Martech

APRIL 2, 2025

Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. There are several key factors to consider when conducting a detailed marketing audit. Email: Business email address Sign me up! In short, tactics without strategy are just guesswork. Processing.

Objectives and Key Results 71

Objectives and Key Results Strategize CRM B2C 71

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Sales representatives should: Give priority to the customer’s needs Offer quotes swiftly Stay adaptable to various approaches Guarantee consistent follow-ups for efficient deal closures in the field.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Veloxy

FEBRUARY 13, 2023

While close ended questions give you faster and direct results, open ended questions deliver richer and more valuable insights. Avoid current and future objections Go back up to the top of this blog post and review Jordan Belfort’s three-step open ended sales sequence. Why should you ask open ended sales questions?

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.”

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

ConversionXL

NOVEMBER 17, 2020

As part of the growth team, we were tasked with experimenting on any part of the business that could drive an impact, so we focused on the big, key levers of our monetization flow. . So we settled on growth levers at the bottom of the funnel–experimenting with pricing, the checkout page, plan mix, and our trial model.

Strategize 121

Strategize Growth Objectives and Key Results Price 121

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What automated reports can you set up to do some heavy lifting for you? Great work!

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%. Let’s explore how smart martech goals can directly support the broader objectives of each function.

Go To Market 61

Go To Market Objectives and Key Results A/B testing Territory 61

Cerebral Selling

FEBRUARY 22, 2021

In part one of this post, I shared research on how modern sales and marketing organizations can drive revenue growth by being more prescriptive in their selling motions. Not only did we end up winning the business, but that customer went on to become one of our biggest advocates. I have a solution to help.

Process 227

Process Customers Objectives and Key Results Clients 227

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. Regular performance reviews transform feedback into a growth tool. A sales performance evaluation is a structured review of a salespersons results, skills, and areas for improvement.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

JUNE 21, 2024

I’ve had more conversations over the years with some clients on why average CPC is up year on year, why they aren’t top of the SERP on certain searches, or why the bounce rate is so high on a Shopping ad compared to a Search, rather than discussing how our overall business objectives are progressing.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. And yet those initiatives have a failure rate of up to 90%. Focus on the following areas to build a CoE that ensures long-term success. But there’s a catch. In fact, firms spend $1.3

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

ConversionXL

SEPTEMBER 10, 2019

I love running growth teams. I doubt that I’ll even have a growth team at any company I’m managing in the future. In fact, I believe most companies should not have a growth team. How I define “growth”. The term “growth” gets used loosely these days. The growth teams that I’ve built. Things…did not go well.

Growth 133

Growth A/B testing Non-Profits Engineering 133

Cerebral Selling

AUGUST 12, 2023

In my wildest dreams, I never imagined I’d end up in sales. Joining startups was the thing to do back then and I was lured into one by the promise of rocket ship growth and working with super smart people. Fortunately, we ended up growing that company to 700 employees and $100M over seven years before being acquired.

Objectives and Key Results 208

Objectives and Key Results Sales Pitch Gaming 208

Cerebral Selling

SEPTEMBER 12, 2022

As a result, they suffer with low close rates and poor forecast accuracy. “We spoke to the customer a number of times and identified their key issues. I refer to this in my objection handling course as “ turning the future into the past ”). Where does this issue sit, in relation to your goals and growth plans?

Customers 213

Customers Objectives and Key Results Objection handling Drivers/motivators 213

Openview

MAY 30, 2018

In this guide, you’ll find tips for designing sales compensation packages that yield results and actually scale. Pay too little, and you will never be able to recruit (or retain) the kind of game-changing sales talent that fuels growth. Sales Executives (VP of Sales, Chief Revenue Officer, etc.).

Objectives and Key Results 147

Objectives and Key Results Commission Appointment Lead generation 147

ConversionXL

FEBRUARY 3, 2022

The results? Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. The AI will automatically adjust bids with the conversion value against your ROAS target.

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Have you built perceived value ? . Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. Meet pipeline objectives and key results (OKRs) for ABM campaigns.

E-commerce 106

E-commerce Growth Cross-sell Objectives and Key Results 106

Hubspot

JANUARY 8, 2025

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Search Engine Land

JANUARY 20, 2023

Firstly, and most obviously, form submissions are likely to be completed by qualified leads and may result in a sale. You can see which landing pages result in a conversion within the same session – perfect for identifying sales direct from SEO efforts. From here, they might sign up for emails or join an audience for PPC retargeting.

Objectives and Key Results 115

Objectives and Key Results Conversion Campaign Drivers/motivators 115