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Key marketing lessons from startup to scale-up

Martech

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. Up to 52% of all online brand discovery occurs through public social feeds, per Hootsuite. Influencer and community marketing are becoming increasingly critical.

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AI for Small Business: How to Choose Your Tech Stack

Salesforce

AI for small business is simply utilizing artificial intelligence solutions for remedial tasks that take up time and resources. For instance, with the right customer relationship management (CRM) you can install a free chatbot to respond to customers. Many small businesses have a small IT team, or none at all.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

Aggregate lead data with customer relationship management (CRM) tools like Salesforce. Automation is key, the right tools will ensure that nothing gets missed with proper follow-ups. When you have a well-executed process to follow, your new hires can get up and running quickly, which reduces their ramp up time.

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CDP and customer experience: Best of the MarTechBot

Martech

Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Customers 109
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Top 5 Trends Shaping Small Businesses

Salesforce

And, every year, we are here at Salesforce helping them stay up to date with the latest trends. This shows that keeping customers happy and upgrading your tools with AI is key to growth. Staying up-to-date with automation helps SMBs boost efficiency, strengthen customer relationships, and compete — even with bigger companies.

CRM 97
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Best Free Online Courses For Small Business Owners

Salesforce

Here’s why these courses are a great choice for growth: Build skills on a budget You can explore different business areas, like marketing or online sales , without stretching your budget. Stay up to date on what’s new Keep up with the latest trends and tools, like changes in digital marketing or new customer tools.

CRM 102
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Role of a marketing technology manager: Best of the MarTechBot

Martech

This position focuses on leveraging technology to enhance marketing efforts and drive business growth. Here are the key responsibilities and functions of a MarTech Manager: 1. Please include two questions to ask a job candidate for martech manager in an interview to fill the role. Email: Business email address Sign me up!