Martech

JULY 17, 2024

Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge. Fast-forward to 2024, and Emma’s reality has shifted.

GTM 101

GTM Product Strategize Drivers/motivators 101

Martech

SEPTEMBER 19, 2024

When ChatGPT wasn’t giving me what I wanted, I found myself chatting back with replies like this: The point of this exercise is to create a simple PLG calculator designed for marketers to get a sense of how to scale up their marketing efforts. I’d like you to perform the following tasks: 1. review the code and improve it.

CTR 132

CTR Click Through Rate Lead generation Campaign 132

Martech

SEPTEMBER 9, 2024

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% Dig deeper: RMN ad spending up 26% but questions remain Interestingly, the report notes that goals can vary by channel. Email: Business email address Sign me up! projected at the end of last year, according to a new IAB report. Processing.

Retail 115

Retail Strategize Follow-up Growth 115

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Decision makers appreciate data-driven content that can inform their strategic decisions.

B2B 106

B2B CTR Click Through Rate Strategic planning 106

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 116

GTM X-functional Pipeline Construction 116

Sales Pop!

SEPTEMBER 10, 2023

In the ever-evolving landscape of business, the quest for growth and scalability remains a perpetual pursuit. The paradigm of achieving this growth, however, is in a state of transformation. From initial outreach to post-sale follow-ups, video can be wielded as a powerful tool to craft compelling narratives.

Growth 173

Growth Pipeline CRM Trust 173

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry. Email: Business email address Sign me up! This is likely to continue. Processing.

Retail 117

Retail Networking Transportation Hospitality 117

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. Up to 52% of all online brand discovery occurs through public social feeds, per Hootsuite.

X-functional 111

X-functional Territory Customer Relationship Management CRM 111

Martech

SEPTEMBER 10, 2024

Which processes should we automate to scale up localized campaigns profitably? The following strategies offer a helpful starting place. This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions.

Non-Profits 115

Non-Profits Real Estate Launch Campaign 115

Martech

DECEMBER 19, 2024

It will set-up nicely for selecting and prioritizing the best segments for your campaign. Comparative analysis across AI models : See how applying your prompts across multiple LLMs gives you diverse perspectives like having several strategic advisors at your side. If you already have defined market segments, thats great.

Profit margin 112

Profit margin Clients Growth Technique 112

Veloxy

OCTOBER 22, 2024

AI algorithms predict: Which leads are the hottest What they’re looking for The best way to approach them No more guessing games or following cold trails. These insights are invaluable for CEOs and Sales Executives, as they allow for smarter resource allocation and more strategic decision-making. AI automates these tasks.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Martech

AUGUST 12, 2024

By setting up a “CRM data health” dashboard with these essential reports, you can easily spot and fix issues in your setup, reducing the risk of a time-intensive cleanup down the road (and plugging the holes of any potential revenue leaks). Email: Business email address Sign me up! Are you getting the most from your stack?

CRM 119

CRM Contact Account management Follow-up 119

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In The site is still new, so the growth might seem small now.

Niche 88

Niche Promote Lead generation Growth 88

Heinz Marketing

AUGUST 13, 2024

Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. Tighten up that ICP. Building your processes to be repeated from the start will set you up to hit the gas faster if you see promising results. I like to roll these campaigns out in waves.

Campaign 111

Campaign Launch Start-ups Growth 111

Martech

SEPTEMBER 30, 2024

Here’s a refined version focusing on the advisory role of the martech hire in content strategy development: Act as a strategic advisor on effective content marketing practices by analyzing industry trends, competitor strategies, and audience engagement metrics. Email: Business email address Sign me up! Answer: Certainly! Processing.

Strategize 117

Strategize Campaign Follow-up Technology 117

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Shifting from pilot projects to widespread implementation demands a strategic approach. The following four recommendations address how to manage these challenges. Email: Business email address Sign me up! Processing.

Objectives and Key Results 134

Objectives and Key Results Government Trust Technology 134

Veloxy

DECEMBER 9, 2024

Consider using a mix of the following: In-person workshops Online modules One-on-one coaching The more comfortable your team feels, the more they’ll use the system. Clean Up Your Data Invest time and resources into ensuring your data is accurate and up-to-date. Be sure to follow up.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

JANUARY 7, 2025

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. For example, a cloud solutions provider can use schema markup to: Mark up product pages with Product schema for solutions like Cloud Data Storage Services. Semantic SEO. Technical SEO. User intent matching.

B2B 110

B2B Engineering Education Trust 110

Iannarino

MAY 2, 2024

Understanding the strategic outcomes they desire allows you to address their genuine needs. Following these experiences, I proactively sought involvement in planning sessions with other companies. Consistent client visits foster loyalty and growth. Regardless of your industry, tackling client issues head-on is imperative.

Clients 232

Clients B2B Contact Follow-up 232

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. Follow these steps to avoid wasted resources and make smarter choices that drive real value.

Objectives and Key Results 123

Objectives and Key Results Technology Technology High impact 123

ConversionXL

JULY 8, 2021

In its crudest form, conversion rate can be calculated with the following formula: (Conversions / Action) * 100. To calculate this conversion rate, we’d use the following formula: (Email subscribers / Organic traffic) * 100. They exist to help you make better strategic decisions over your marketing. Here’s how to do it.

Conversion 156

Conversion Growth Gambling A/B testing 156

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. These range from strategic alterations to investments you can make that will have a transformational impact. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time.

Product 246

Product Territory Objectives and Key Results Sales 246

Search Engine Land

SEPTEMBER 4, 2024

This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. The details : Expanded reach : Demand Gen campaigns will allow advertisers to engage with up to 3 billion monthly users across YouTube, Discover and Gmail.

Campaign 85

Campaign Represent Strategize Launch 85

Martech

MARCH 6, 2025

When everyone follows the same playbook, no one stands out. Email: Business email address Sign me up! Dig deeper: Why account-based expansion is B2Bs next growth lever Now that your audit is complete and you understand the modern ABX framework, it’s time to prepare for implementation. This doesnt work in the enterprise.

GTM 109

GTM B2B Contact Campaign 109

SaaStr

AUGUST 27, 2024

At a recent Workshop Wednesday , Koby Conrad, Head of Growth at Oneleet and former Head of Growth at Rupa Health, shares the Top 6 growth channels that actually work. You can optimize these channels, as well as layer them, to drive meaningful growth. On social media, people follow people, not brands.

Growth 111

Growth Cold Call X-functional Follow-up 111

Martech

FEBRUARY 3, 2025

Dig deeper: 5 Super Bowl LVIII (2024) takeaways for marketers Super Bowl viewership growth Super Bowl viewership has also seen significant growth. Many companies report increased sales following their Super Bowl campaigns, particularly if the ads resonate well with viewers. Email: Business email address Sign me up!

Entertainment 112

Entertainment Price Gaming Campaign 112

Martech

JUNE 20, 2024

Maturity models generally start with a novice category (ad hoc, siloed, reactive) and work their way up through intermediate levels to an apex at the expert level (predictable, integrated, continuously optimizing). Moving up the maturity scale isn’t about a vanity metric or keeping up with the Joneses. Hey, people love swag!)

Strategize 104

Strategize Niche Technology Technology 104

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. It will be necessary to do the following. This will free up resources to explore new AI-driven technology. Up to 72% of U.S.

Government 110

Government Technology Technology B2C 110

SaaStr

JULY 26, 2022

Now that makes things hard enough as you scale, but even worse, in SaaS, churn is often masked by high growth when you have early product-market fit. Well, all of a sudden you’re adding 6% a month (doubling) but losing 3% … and your growth is cut in half to 50%. And then 3% a month churn cuts your growth in half.

Growth 145

Growth Start-ups Up-sell Strategize 145

Martech

APRIL 2, 2025

Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. Dig deeper: 5 ways to transition from tactical to strategic marketing Defining your target audience A critical part of the audit is clearly defining your target audience or customer persona(s). Processing.

Objectives and Key Results 73

Objectives and Key Results Strategize B2C CRM 73

Search Engine Land

SEPTEMBER 25, 2024

Should you ignore these recommendations and “hack” Google’s machine learning – or should you follow Google’s advice? “With a growth mindset, it’s gonna find you new keywords. As Google removes control, their revenue goes up. But are all of those good?

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Search Engine Land

JULY 22, 2024

Niche sites, influencers and publishers Niche sites, influencers and media companies create content for small business Saturday, have round-ups sharing the best of Black Friday and Cyber Monday, as well as listicles of the best XYZ. With fewer days until free shipping and time to publish, now is the time to line up the lists.

Niche 98

Niche Retail Promote Follow-up 98

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. Less chaos, more efficiency, and predictable growth. But alignment doesn’t always happen on its own.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Martech

SEPTEMBER 23, 2024

This position focuses on leveraging technology to enhance marketing efforts and drive business growth. In summary, a MarTech Manager plays a crucial role in enhancing the efficiency and effectiveness of marketing efforts through the strategic use of technology. Email: Business email address Sign me up! Processing.

Technology 107

Technology Technology Customer Relationship Management Campaign 107

Sales Gravy

FEBRUARY 25, 2024

On this episode of the Sales Gravy Podcast, Jeb Blount sits down with KaTom CEO Patricia Bible to discuss what it takes to lead and sustain a hyper-growth company. Reflecting on her journey with KaTom, Patricia shared insights into the exponential growth of this hyper-growth organization.

Growth 105

Growth Strategize Technology Technology 105

Martech

FEBRUARY 3, 2025

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% compound annual growth rate. Innovation rarely follows a straight line. This strategic foresight can spark transformation. Show up at team meetings to understand challenges firsthand.

Finance 105

Finance Technology Technology Drivers/motivators 105

Search Engine Land

OCTOBER 1, 2024

This comprehensive project offers significant benefits, regardless of the business’s growth stage. Whether we’re working with a seed-stage startup or managing an enterprise-level PPC account, the primary goal is to outline strategic steps that drive marketing and broader business outcomes. Setting up measurement systems.

Clients 91

Clients CTR Campaign Presentation 91