Hubspot

MARCH 31, 2015

As the guy who was recently put in charge of the user experience for HubSpot.com, I immediately dove into his critique. For a small fee, he''ll have a few drinks and crank out an entertaining and insightful user test. This is a big one for us and we''ve seen it come up in tests before, even with sober users.

A/B testing 78

A/B testing Entertainment User Experience High impact 78

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

X-functional 116

X-functional Retail Launch Non-Profits 116

ConversionXL

AUGUST 21, 2014

I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post. Despite a steady stream of new users, SaaS startup Groove’s 4.5% Groove came up with several data-driven attempts at lowering churn. The Execution.

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

ConversionXL

MARCH 13, 2019

Most have grown up around a technology (the Internet) that empowers them to research new topics more confidently. That means, sitewide, that your ecommerce buying experience rivals that of B2C brands: Site navigation and search are clear; Complete product catalogs are available online; Informational content allows customers to self-educate.

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

AUGUST 17, 2017

This shows how experiment ideation and prioritization, tool set-up, QA, and implementation can happen at the same time as the development sprints. Most enterprise-level A/B testing tools (we used Adobe Target) give you the ability to scale up the size of the audience that you want to expose the new site to. Direct Line saw a 0.4%

Process 103

Process A/B testing Objectives and Key Results UX 103

Sales Hacker

MAY 17, 2021

The true power of a properly set-up and fully-utilized CRM starts with data standardization, which is one of the most fundamental advantages of a CRM. The same thing happens (at a much larger scale) when CRMs are set up without required field rules and thoughtful field types. High Impact, high value data capture.

CRM 98

CRM Objectives and Key Results Pipeline Finance 98

Search Engine Land

APRIL 2, 2024

Enhancing operational efficiency with Gemini integration Most recently, I’ve been using generative AI to scale up digital PR in my agency – not for writing content but for improving operational efficiency. Gemini Workspace Gemini’s integration with Google Workspace for business and regular drive documents has the same user experience.

Objectives and Key Results 73

Objectives and Key Results Consult Engineering Technology 73

Highspot

SEPTEMBER 6, 2023

Building high-impact sales training programs further enhance your sales reps’ ability to effectively communicate this value proposition, refine negotiation skills, and adapt to evolving market trends. Master your products Deep product knowledge helps you match its features with the customer’s needs, demonstrating clear value.

Sell 59

Sell Profit margin Price Non-Profits 59

SaaStr

AUGUST 15, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. I actually just got off the boat, Nick, and scurried up to make sure that I was ready to go for the presentation. So, you teed it up really well. One, it starts high up in the sales process, right?

Retail 105

Retail Start-ups Drivers/motivators Up-sell 105

SaaStr

MARCH 26, 2019

They grew up in a rural town in Ireland. And afterwards, they realized that actually the hardest part of that experience was getting the payment acceptance piece, and that’s what led them to find Stripe. Let’s be honest, every company ends up having some kind of mission statement. They were self taught developers.

Launch 62

Launch Engineering Product Start-ups 62

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Don’t do what your clients want, don’t follow trends (like big banners). Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. Image Credit.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

SaaStr

MARCH 18, 2019

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. They grew up in a rural town in Ireland. And afterwards, they realized that actually the hardest part of that experience was getting the payment acceptance piece, and that’s what led them to find Stripe.

Launch 60

Launch Engineering Start-ups Finance 60

Martech

NOVEMBER 15, 2024

Scroll depth: Measure how far down each page users scroll. Scroll depth reveals whether users see your most valuable content. Navigation paths: Follow the journey users take from page to page to understand how they move through the site. If only 20% of visitors reach your main CTA at the bottom, consider moving it higher.

A/B testing 125

A/B testing Growth UX User Experience 125

Search Engine Land

OCTOBER 2, 2024

Newer blogs may not have built up enough authority, and they could have been initially boosted after publishing but later declined due to a lack of user signals, such as click behavior – something we suspect is related to NavBoost. Additionally, the individual pages had very sparse information for users. Processing.

Clients 91

Clients CTR Conversion Closing 91

Hubspot

DECEMBER 23, 2024

Content Creators Content creator is a pretty broad catch-all, but it generally covers online entrepreneurs who create video or audio content related to an area of their interest looking to establish themselves as thought leaders or building loyal followings across various platforms. The CEO of Featured prioritizes customer conversations.

Niche 69

Niche Objectives and Key Results Networking Territory 69