Remove Follow-up Remove High impact Remove UX
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7 tips for delivering high-impact technical SEO audits

Search Engine Land

brands, I’ve developed seven essential tips for creating impactful technical SEO audits. These guidelines will help you prioritize high-impact changes, provide actionable advice and leverage AI tools to enhance your audits. Changes that impact specific keywords: Highly valuable if targeting important, high-traffic keywords.

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The Advanced Guide to Qualitative Research

ConversionXL

You decide to set up a quick, one question exit survey for visitors. Qualitative research helps you answer the following three questions: Who is my audience? With this information, you’re able to make more informed decisions about your design / UX, copy, calls to action, and even your product or service itself. What gives?

UX 122
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How to create an SEO roadmap

Search Engine Land

Gathering this information for your SEO roadmap is crucial because, initially, you’ll aim to tackle high-impact, low-effort tasks. Once I understand the scale, I look to estimate the impact. Bottom-up using keyword-level forecasting based on estimated position changes. It isn’t easy to generalize in SEO.

Launch 123
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A 10-Step Process to De-Risk Your Redesign Projects

ConversionXL

Pretty much every UX/CRO expert and company will advise you to tread lightly when it comes to radical redesigns. UX reports. Search, CRO, content, UX). This shows how experiment ideation and prioritization, tool set-up, QA, and implementation can happen at the same time as the development sprints. User testing results.

Process 103
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How to Come Up with More Winning Tests Using Data

ConversionXL

Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests. Those two add up to indicate execution velocity. Add average sample size and impact per successful experiment, and you get an idea of total business impact. Edwards Deming.

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The Optimizer’s Guide to Web Accessibility

ConversionXL

That’s where web accessibility comes in, opening you up to conversion opportunities you didn’t even know you were missing out on. Now, you can prioritize even further by focusing on low-effort fixes and and high-impact fixes. High-impact fixes. Use mark-up to convey meaning and structure.

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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post. Groove came up with several data-driven attempts at lowering churn. Think of ways you can improve the UX and reward your loyal customers as well.

Referrals 106