Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce? Processing.

Launch 127

Launch Represent Engineering CRM 127

Martech

JULY 10, 2024

Take our brief 2024 MarTech Replacement Survey If you have been following this entire series of articles , you are aware that generative AI can be used across all areas of marketing and impacts every task we do daily. Let’s roll up our sleeves and look at a few real-world examples, shall we? The simple answer is that it depends.

Clients 130

Clients Strategize Launch Technology 130

Martech

NOVEMBER 21, 2024

Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots to “quit their jobs” and follow it. ASK BOSCO launched an AI reporting suite for marketing teams and agencies. Email: Business email address Sign me up!

Retail 112

Retail Launch Manufacturing Campaign 112

Martech

APRIL 24, 2024

” That led to the launch of CMS Hub — but content marketing kept evolving. “The old school, write a blog post, wait for it to show up on Google and start to get leads, was starting to be challenged. The HubSpot blog is one of the most consumed in the marketing space, and in 2021 it launched the HubSpot Podcast Network.

Launch 127

Launch Manufacturing Niche Service 127

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch.

Launch 125

Launch Product GTM Technology 125

Martech

OCTOBER 22, 2024

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. That genie is out of the bottle. A closer look.

Price 117

Price CRM Launch Follow-up 117

Heinz Marketing

AUGUST 9, 2024

For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest. This automation frees up your team to focus on creative and strategic initiatives that require a human touch.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry. Email: Business email address Sign me up!

Retail 119

Retail Networking Transportation Hospitality 119

Search Engine Land

NOVEMBER 8, 2023

Google also added new ways to follow up with AI-generated search answers, new AI translation help, and additional AI-powered definitions. SGE Follow-up questions Google is now testing a new way for searchers to ask follow-up questions within the SGE search results page.

Follow-up 119

Follow-up Territory Education Launch 119

Martech

JULY 10, 2024

Whatever the truth of any of the rumors, HubSpot’s shares have been up and down like a yo-yo at each twist of the story. The earnings are up 40% from the same period last year and a 23% increase in revenue. Dig deeper: HubSpot launches new genAI-powered Content Hub Are you getting the most from your stack?

Negotiate 117

Negotiate Launch Price Follow-up 117

Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns. Amazon’s Performance+, launched in 2024 , is following a similar path. Processing.

Retail 124

Retail Campaign Drivers/motivators Launch 124

Martech

AUGUST 22, 2024

Generally, people follow the same steps [from company to company],” said Karen Ng, SVP of product and partnerships. The champions will lead by example as the CRM is used for more tasks within the organization following the implementation. Email: Business email address Sign me up! Processing.

CRM 122

CRM Customer Relationship Management Relationship Management Follow-up 122

Martech

DECEMBER 12, 2024

Dig deeper: What is mobile marketing: A guide for marketers Do the groundwork first Youre probably already using email pop-ups on your brand’s website to collect the addresses of new visitors. I recommend marking the phone number field as optional and including it on the front page of your pop-up. Launch email.

A/B testing 114

A/B testing Campaign Legal Launch 114

Heinz Marketing

AUGUST 13, 2024

Tighten up that ICP. Building your processes to be repeated from the start will set you up to hit the gas faster if you see promising results. Section 4: Execute Campaigns in Waves With the right modular flow, launches can be done in waves As mentioned above, there are a lot of moving parts in this effort. Resist the urge.

Campaign 111

Campaign Launch Start-ups Growth 111

Martech

MAY 1, 2024

Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The Suite includes the following components: Research Hub. This uses Qualtrics AI to generate real-time follow-up questions based on survey responses.

Launch 113

Launch Follow-up Price Customers 113

Martech

AUGUST 6, 2024

After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly,” US District Judge Amit Mehta wrote in his ruling. “It Email: Business email address Sign me up! Yesterday’s ruling by a federal U.S.

Commission 123

Commission Market share Engineering Launch 123

Veloxy

JUNE 7, 2021

This is the perfect way to kick off a new email campaign about an upcoming product launch. . #7: It’s a great follow-up after the subscriber signs up for a free lead magnet. . #11: An excellent follow-up to a free lead magnet asks your audience for feedback on the content they received.

Promote 300

Promote Launch Technique Sports 300

Search Engine Land

JULY 25, 2024

With so much happening, it can be overwhelming to keep up. In it, I go into granular detail with personal stories, processes and “how to” content centered on what I call the “START” planning process, and I will unpack those five steps to follow. Getting the assets you need to launch or amplify your plan requires time and money.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Search Engine Land

NOVEMBER 15, 2023

This is being done with several new search features, including a new Follow button, search results tailored to you, perspectives results updates, creator snippets and more. When you do a search and see the “Follow” button, you can click on that button to subscribe. How to subscribe. What changes. Search history.

Launch 131

Launch Follow-up Engineering 131

Salesforce

OCTOBER 30, 2024

Unlike bots, which follow predefined rules, autonomous agents operate in a dynamic environment, making them ideal for carrying out complex, multi step tasks. These are important, time-consuming things that an agent can do for workers, freeing them up to collaborate with colleagues wherever they may be, and focus on more strategic work.

CRM 105

CRM Customer Relationship Management Launch Follow-up 105

Martech

NOVEMBER 27, 2024

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. The AI bubble will follow suit. AI search wars: Perplexity vs. Google, Microsoft, etc.

B2C 124

B2C Launch Gaming B2B 124

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Every automation — whether it’s cold calling, note-taking, or follow-ups — outsources tasks that build critical skills.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Martech

AUGUST 19, 2024

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Email: Business email address Sign me up! Here’s how to effectively identify and select these key accounts. Processing.

B2B 117

B2B Objectives and Key Results Campaign Contact 117

Martech

SEPTEMBER 19, 2024

When ChatGPT wasn’t giving me what I wanted, I found myself chatting back with replies like this: The point of this exercise is to create a simple PLG calculator designed for marketers to get a sense of how to scale up their marketing efforts. I’d like you to perform the following tasks: 1. review the code and improve it.

CTR 134

CTR Click Through Rate Lead generation Campaign 134

SaaStr

MARCH 16, 2025

Marketing leaders face crushing expectations from all sides: Management wants leads Sales needs collateral Product needs launches The team wants career growth The instinct is to spread your resources across everything: blogging, analyst relations, PR, events, SEO, paid search, content marketing, and more. The problem?

Negotiate 97

Negotiate GTM Campaign Growth 97

Martech

MAY 20, 2024

Please list what technologies and actions are necessary to launch and maintain a customer loyalty program? The key elements and enhancements to this prompt are as follows: (Task) What marketing technologies do we need to support a best-in-class customer experience? Email: Business email address Sign up now Processing.

Launch 107

Launch Customer Relationship Management Technology Technology 107

Salesforce

SEPTEMBER 12, 2024

Play either one, two, three, or all four games to learn critical security knowledge that will help you level up your Admin and Developer skills. Repair Shop: Fix vulnerable APEX code to get Codey’s van up and running. Take the cyber challenge online with our newly launched Bug Catcher Games. Can’t make it to Dreamforce?

Government 131

Government Gaming Trust Education 131

Martech

JULY 26, 2024

million creators, including 90 percent of influencers around the world with more than 1 million social media followers. Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. Email: Business email address Sign me up! Processing.

Launch 115

Launch B2B Campaign Follow-up 115

ClickFunnels

DECEMBER 14, 2021

Six of those ten reasons are related to the customer’s buying experience : The site wanted me to create an account (24%) Too long/complicated checkout process (18%) I didn’t trust the site… (17%) I couldn’t see/calculate the total order cost up-front (17%) Website had errors / crashed (12%) There weren’t enough payment methods (7%).

Launch 278

Launch Sales Price Start-ups 278

Martech

AUGUST 20, 2024

Up to 87% of marketers have used AI or experimented with AI tools, while 68% of marketers use AI in their daily work, a recent study by The Conference Board found. Dig deeper: Why traditional marketing systems can’t keep up with AI and what to do about it The role of wisdom in AI-driven marketing Wisdom combines knowledge and intelligence.

Consult 130

Consult Technology Technology Appointment 130

Salesforce

OCTOBER 14, 2024

At Salesforce, we’ve tapped into the latest advancements in large language models (LLMs) and reasoning techniques to launch Agentforce. Copilot did an excellent job fulfilling user goals with the actions it was configured with, but it couldn’t handle follow-up inquiries about information that already existed in conversation.

Engineering 128

Engineering Represent CRM Follow-up 128

Search Engine Land

AUGUST 30, 2024

Efficiency AI automates repetitive tasks such as data analysis, email marketing and social media posting, freeing up valuable time for marketers to focus on strategy and creativity. Business email address Sign me up! This means tailored content, product recommendations and targeted ads that resonate more with individual consumers.

Transportation 98

Transportation Education Angle Healthcare 98

ClickFunnels

SEPTEMBER 28, 2021

It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best. This type of campaign is sometimes called the “Big Bang” campaign because you go all out with one big launch.

Campaign 256

Campaign Product Niche Promote 256

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Dig deeper: 3 ways to optimize your marketing funnel for driving revenue and leads Its important to adhere to the following when implementing a full-funnel approach. Processing.

Campaign 121

Campaign Growth Follow-up Pitch 121

Sales Pop!

FEBRUARY 17, 2022

Nutella is a sweetened hazelnut-cocoa spread, originally launched in 1964. One iteration is launched and makes its way through the whole process. It winds its way back to launch, and the entire process begins again. Everything begins somewhere, and we start with Launch. People everywhere are waking up to these changes.

CRM 231

CRM Pipeline Launch Start-ups 231

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 115

GTM X-functional Pipeline Construction 115

SaaStr

NOVEMBER 20, 2024

With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale. Since its launch less than 5 years ago, Copilot has grown to 77,000 organizations using and almost 2 million users.

Product 105

Product GTM Legal Launch 105