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MarTech’s event marketing experts to follow

Martech

Here’s the folks to follow to stay up-to-date on trends and informed on best practices. In 1975, when he was only 21, David launched Washington Dossier, a society magazine for the nation’s capital, selling it after a 15-year run. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K

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Building Connections with Regina Gwynn

criteria for success

She has worked as a product development and marketing executive, launching multiple brands, and as a management consultant. Regina's Resource Recommendations: Sign up for the Black Women Talk Tech Newsletter! Follow us on Twitter! She is also a serial entrepreneur, and has founded her own tech startup. Hello Alice.

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How to Leverage Customers' Social Behavior for Inbound Marketing

Hubspot

A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. An example answer to this question might be, "This customer uses Twitter to follow industry leaders." Sign up now to learn more!

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Building a Career in Consulting — The Ultimate Guide

Hubspot

A career in management consulting is glamorous. Its perks include lots of traveling, generous compensation packages, interactions with top-level management, exposure to learning opportunities, and the pleasure of working on complex business problems. But the consulting career path also has its challenges.

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How to make better SEO reports for the C-suite

Search Engine Land

Make daily annotations of every change deployed, new campaigns launched, new landing pages implemented, and more. How the best-in-class communicates with the C-suite To overcome these challenges and ensure that SEO reports are attractive to key decision makers, ensure the following. SUBSCRIBE See terms. Dixon Jones , CEO, Inlinks ".[L]ack

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Starting a Conversation in Sales w/ Trish Bertuzzi {Hey Salespeople Podcast}

SalesLoft

This week we are very excited to announce the launch of Hey Sale speople , a podcast hosted by the one-and-only Jeremy Donovan, SalesLoft’s VP of Sales Strategy and self-proclaimed sales nerd. Subscribe so you can follow along as he interviews the brightest minds in modern sales to bring you immediately actionable advice. And they did.

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Why Managers Play a Vital Role in Change Management

Outreach

Larger companies may hire a transformation consultant. Small- or medium-sized businesses may end up leaning on managers to absorb this role. That was a challenge for a global financial services company when it launched an initiative to improve the customer experience at its call centers, Gallup reported.

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