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HubSpot launches new genAI-powered Content Hub

Martech

” That led to the launch of CMS Hub — but content marketing kept evolving. “The old school, write a blog post, wait for it to show up on Google and start to get leads, was starting to be challenged. The HubSpot blog is one of the most consumed in the marketing space, and in 2021 it launched the HubSpot Podcast Network.

Launch 126
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The importance of follow-up in sales

PandaDoc

How highly would you rate the importance of follow-up in sales? What is a sales follow-up and why is it important? When you’re trying to convert either prospective customers or existing ones, having an effective follow-up strategy is key. This type of sales follow-up can be done in a number of ways.

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What we can learn from past and present Google algorithm updates

Search Engine Land

Disruptive algorithm updates have shaken up Google’s SERPs over the years. Let’s examine the common threads between Google’s past and present updates to understand the actions and content that Google values. In 2012, Google launched knowledge panels. Remember Penguin, Panda, Caffeine and May Day?

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59
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LinkedIn launches Website Actions to simplify action tracking

Search Engine Land

To start using Website Actions, follow these simple steps: Log onto Campaign Manager. On this tab, you’ll be presented with a list of all the main button clicks – such as “Sign up” or “Subscribe” – and webpages on your site (see image below). Getting started.

Launch 89
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96
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Social Selling: Launch Your Product to A Crowd of 32 Million on TikTok

Hubspot

They ran a unique launch strategy on TikTok, and their most-viewed video got: 32m+ views 3.5m+ likes 54.8k+ shares 15.7k+ comments It also gained them 280k followers in seven days. There are many reasons why their launch was so successful and gained the attention of millions. Those add layers to their story.

Launch 54