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It’s the age of AI agents: See how marketers can build one themselves

Martech

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. Sample account data.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Which processes should we automate to scale up localized campaigns profitably? The following strategies offer a helpful starting place. This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting.

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CLG Logistics: Practical Tips for Precision Campaigns

Heinz Marketing

We have defined CLG in other posts , if you are new to the concept I recommend starting there. Tighten up that ICP. Section 2: Start Early with Localized Targeting Most needed info is available on-site, but you might need to call. Start early, and don’t assume it’ll be a quick process. Always have a Plan B ready.

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Essential KPIs to measure generative AI’s success in marketing

Martech

Take our brief 2024 MarTech Replacement Survey If you have been following this entire series of articles , you are aware that generative AI can be used across all areas of marketing and impacts every task we do daily. Start with strategy The golden rule for establishing AI success metrics is to start with developing a clear strategy.

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How to START building a modern digital marketing plan

Search Engine Land

With so much happening, it can be overwhelming to keep up. In it, I go into granular detail with personal stories, processes and “how to” content centered on what I call the “START” planning process, and I will unpack those five steps to follow. Strategy The first phase of START planning is strategy. Processing.

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Effectively Balancing AI and Human Touch in Marketing

Heinz Marketing

How you can start leveraging AI Predictive Analytics: AI can predict future customer behaviors, allowing you to anticipate needs and respond proactively. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest.

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How to build interactive applications with generative AI

Martech

Creating the base marketing calculators I started by building the calculators in a spreadsheet, just to make sure the math worked as a good ol’ sanity check. That’s when the real fun started. For me, the way around this was to start a fresh chat to reset the token limits. Email: Business email address Sign me up!

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