This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The following is a selection from the e-book “MarTech’s agile marketing for teams.” It may be something like, “Our goal in this sprint is to launch a micro-campaign to reach prospective buyers in the Seattle area for our new cold brew coffee flavor of the month. Download the report (no registration required).
At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. Canceled events and tradeshows increased the focus on outbound activities. Content blindness.
Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again. Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person.
The following data comes from 200 B2B professionals across multiple experience levels, company sizes, and industries. Instead of spending time (and hours of headaches) attempting to build a virtual tradeshow floor, put your resources into giving the audience more ways to interact and engage with the virtual events they’re already a part of.
And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. Scanning a badge with Zuant is easy, and just the start of streamlining your lead qualification and follow-up. And, even before that, how’s your website structure?
Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. 5,000 for email marketing. 5,000 for in-store signage and promotion.
It has launched a music sequencer for an interactive gaming platform, and it created a molecule pipeline explorer for a medical tradeshow. You can listen to your favorite music artists’ songs on Spotify, watch their videos on YouTube, and even follow them on Twitter. Campaign launches are more iterative.
This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing.
To set the product announcement up for success, you may also choose to strategize a supporting launch campaign. Demos or promotional materials for tradeshows or other events. Here are a few ideas for planning out your next product launch or other company announcements. The reason for the change or addition.
The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. The consistent collection of prospect information, fast delivery of relevant content both at the show and in follow-up and a record of conversations and interest level of each prospect are critical. Consider metrics.
And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. Scanning a badge with Zuant is easy, and just the start of streamlining your lead qualification and follow-up. And, even before that, how’s your website structure?
Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Lead data is fed directly into their Marketing Automation and CRM systems for lead nurturing and sales follow-up back at home base, as part of the overall streamlined process.
When today’s buying committee is made up of at least 6 people, and 1 in 2 consumers completely disregard content they deem irrelevant, what’s needed to drive meaningful, scalable engagement? Sales: Promotion, Lead Engagement, Follow-Up. But as we all know, creating content that resonates with one persona is hard enough.
Sure, there are data and reports that should back up your recommendations. Did any of you struggling with your content marketing strategy follow one of those linked pains? But just because these are out there on the web ready for you to use, it doesn’t mean you can’t make your own. — See what I did there?
When today’s buying committee is made up of at least 6 people, and 1 in 2 consumers completely disregard content they deem irrelevant, what’s needed to drive meaningful, scalable engagement? Sales: Promotion, Lead Engagement, Follow-Up. But as we all know, creating content that resonates with one persona is hard enough.
Most of the time, somebody does a LinkedIn search for “sales leader,” chooses the top 15 profiles with the most followers, and calls it a day. Keep reading to learn who they chose as the most dynamic women sales leaders and the most dynamic up-and-coming women in the industry — listed in no particular order. Jill Konrath.
Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. Sales Tools to Increase Tradeshow ROI There’s been a lot of excitement around Sales Enablement solutions (for the purpose of this post, I’m referring to. Field Sales. Video Reviews.
Harness your community’s power Pilot.com, an SMB bookkeeping and CFO service provider, successfully launched their new “Entrepreneur Exclusive” series with a SoLoMo strategy, debuting in Nashville. Dig deeper: How to repurpose marketing event content Email: Business email address Sign me up! Tip: Leverage locals.
We organize all of the trending information in your field so you don't have to. Join 26,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content