Remove Follow-up Remove Launch Remove Tradeshows
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Effective planning is essential in agile marketing

Martech

The following is a selection from the e-book “MarTech’s agile marketing for teams.” It may be something like, “Our goal in this sprint is to launch a micro-campaign to reach prospective buyers in the Seattle area for our new cold brew coffee flavor of the month. Download the report (no registration required).

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Common B2B Challenges and How To Solve Them

ConversionXL

At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. Canceled events and tradeshows increased the focus on outbound activities. Content blindness.

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Time for Sales & Event Teams to be Equal Partners

SBI

Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again. Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person.

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How to Master the Virtual Event Experience

Heinz Marketing

The following data comes from 200 B2B professionals across multiple experience levels, company sizes, and industries. Instead of spending time (and hours of headaches) attempting to build a virtual tradeshow floor, put your resources into giving the audience more ways to interact and engage with the virtual events they’re already a part of.

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Executive Interview with Pete Gillett of @ZuantApp: Sales as a Buying Experience

SBI

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. Scanning a badge with Zuant is easy, and just the start of streamlining your lead qualification and follow-up. And, even before that, how’s your website structure?

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. 5,000 for email marketing. 5,000 for in-store signage and promotion.

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Space, Place & Design: How One Agency Transformed the Modern Event Experience

Hubspot

It has launched a music sequencer for an interactive gaming platform, and it created a molecule pipeline explorer for a medical tradeshow. You can listen to your favorite music artists’ songs on Spotify, watch their videos on YouTube, and even follow them on Twitter. Campaign launches are more iterative.