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Mastering AI and marketing: A beginner’s guide

Search Engine Land

Efficiency AI automates repetitive tasks such as data analysis, email marketing and social media posting, freeing up valuable time for marketers to focus on strategy and creativity. AI systems became more sophisticated, with applications in various industries, including marketing, healthcare and transportation. Processing. See terms.

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This day in search marketing history: January 13

Search Engine Land

2020: After several months of being live in the Google mobile results, Google launched the new design on desktop. 2020: Microsoft recommended running up to five ads per ad group, including at least one RSA. Bing Predicts Launches AreWeIn.net For NCAA March Madness Basketball Fans.

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3 Steps You Can Take for Sustainable IT

Salesforce

Demand for devices increased dramatically since COVID-19 and drove many of us to set up home offices. The full supply chain , including raw material acquisition, manufacturing, packaging, and transportation are big contributors to GHG emissions. The rest, often with hazardous materials such as lead, ends up in landfills.

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Unriddled: "Not a Media Company" Facebook Launches a Quarterly Publication, Apple Fights Election Interference, and More Tech News You Need

Hubspot

Facebook Launches Grow : A Print Quarterly Publication for Business Leaders. According to the Grow website, a permanent online "home" for the publication (which Facebook won't call a magazine) will launch soon, and feature content like niche brand case studies, as well as profiles of business leaders that achieved seemingly impressive feats.

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How to Drive Attendees to Your Next Event (Literally!), According to Uber for Business' Marketing Director

Hubspot

Click here for 20% off eligible HubSpot plans, or sign-up for free. The cost and convenience of certain modes of transportation are valid reasons to be hesitant about attending a business event. Sending along a voucher removes any hesitation a prospect might have in terms of transportation cost.

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Scooter-Sharing Is a Big Deal. There's Just One Problem: No One's Heard of It

Hubspot

And now, it's true of the modes of transportation we use to get around -- in some cities, anyway. Abandoned, unreturned scooters were strewn about sidewalks throughout the city, many residents still trying to figure out how they ended up there, or what purpose they even served. Everything old is new again.

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How to Build a Messaging Strategy that Grabs Your Customer’s Attention

ConversionXL

If you aren’t chomping at the bit to sign up after reading that, you likely aren’t their ideal customer. And being the first to do something gives you a leg up. When they launched, their coolers were 10x the average price. They also followed our earlier advice: consistent innovation. Grab my attention or lose your chance.

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