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Optimizely to acquire NetSpring, launches Personalization

Martech

Optimizely is seeking to respond with its new Personalization offering, highlighting the following features: Contextual Bandits. Customizable algorithms that self-adjust to deliver relevant user experiences. Dig deeper: What the composability revolution means for the martech stack Email: Business email address Sign me up!

Launch 59
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Effectively Balancing AI and Human Touch in Marketing

Heinz Marketing

For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest. This automation frees up your team to focus on creative and strategic initiatives that require a human touch.

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The small B2B marketing team’s guide to ABM

Martech

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Email: Business email address Sign me up! Here’s how to effectively identify and select these key accounts. Processing.

B2B 112
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9 Guidelines for Exceptional Web Design, Usability, and User Experience

Hubspot

When it comes to designing or redesigning a website, it’s easy to get hung up on the aesthetics. But for the sake of giving you a jumping-off point, we've assembled a list of the fundamental guidelines you can apply to your next website redesign or website launch. This is followed by the "Get Spotify Free" CTA, which prompts action.

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Launching a loyalty program: Best of the MarTechBot

Martech

Implement features that allow users to customize their preferences and receive personalized recommendations based on their interests, location, and past ticket purchases. This can enhance the user experience and make customers feel valued. Email: Business email address Sign up now Processing. Seamless ticketing process.

Launch 102
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The science behind high-performing calls to action

Martech

Clear, concise language helps users remember what to do next. Overly complex or unclear CTAs create hesitation and reduce follow-through. Use high-contrast color combinations for readability, descriptive alt text for screen readers and buttons large enough for users with limited dexterity.

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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. Growth: A sharp increase in users and sales.

Launch 96