Partners in Excellence

JULY 15, 2015

Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). So what drives the CIO in making the decision is different than those in the finance function. For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.

B2B 113

B2B X-functional Finance Drivers/motivators 113

ClickFunnels

AUGUST 19, 2021

So in this case the conversion rate is: 10/100 x 100 = 10%. This is also typically done via email marketing following the same process. As Russell explained in the video: If he walked up to you out of the blue and said “Hey! You can’t just come up to someone and ask them to pay you a ton of money for your most expensive product!

Conversion 244

Conversion Sales Lead generation X-functional 244

Sales Hacker

MARCH 4, 2025

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. Are you going to ask them to sign up for a demo?

GTM 76

GTM X-functional Start-ups Campaign 76

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. It’s imperative that PPC practitioners stay up to date on new developments in the industry.

X-functional 96

X-functional Retail Engineering Follow-up 96

Hubspot

JUNE 22, 2015

And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. And instead of confessing to your boss that you messed up, you decide to dig down deep and get this ish done. You could spend 60 days making your content as pretty and as buttoned-up as possible.

Launch 78

Launch Campaign X-functional Promote 78

Search Engine Land

FEBRUARY 23, 2024

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. This enables you to follow up with others while the discussion is fresh in their minds. So, the root cause is not that there are many 301 redirects.

X-functional 115

X-functional Territory Launch Follow-up 115

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. And, 65% of downloads happen post-search.

UX 121

UX X-functional A/B testing Follow-up 121

Veloxy

SEPTEMBER 28, 2021

You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. So buckle up and prepare for everything you’ve ever wanted to know about cold emailing—plus much more. You can read up on how to identify spam mail here. But first, what exactly is a cold email?

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

The collaborative nature of this open source system means you can launch your survey in 80+ languages. leads data and analytics data that your sales and HR teams collect) with what they call X data—the data that tells you why things happen. Reporting and analytics functionality in SoGoSurvey ( Source ). SurveyLegend. Want logic?

X-functional 116

X-functional CRM Networking Price 116

Martech

JUNE 6, 2023

It’s straightforward to add up licensing, managed services support and development costs and then make a choice. Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business. But there is a lot more that goes into the actual migration.

X-functional 109

X-functional Cross-sell Contract Up-sell 109

Sales Hacker

MAY 10, 2019

These 10 tips will give you a leg up when you are reaching out to people in roles like mine at companies like OnDeck. Often, I will set up a demo just to learn more. Ask me a thoughtful question about the function of my role or our sales process. for a demo and you don’t follow up or are not flexible with scheduling.

Sell 21

Sell X-functional Pitch Drivers/motivators 21

Hubspot

JUNE 20, 2018

You’ve made hundreds if not thousands of prospecting calls in your career, and regardless of how well you prepared or how perfect the prospect was for your offering, some of those dials resulted in hang-ups. Getting hung up on occasionally is an unfortunate consequence of being in sales. Prospect : [Hangs up]. Business Inc.

Prospecting 101

Prospecting X-functional Pitch Sales 101

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. Traditionally, project management followed a waterfall-style approach. Stand-up This is often daily or every other day in a given week. Sound familiar ?)

X-functional 88

X-functional Objectives and Key Results Meeting Engineering 88

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional UX GTM Objectives and Key Results 88

SaaStr

MARCH 26, 2024

Before diving into your questions, you’ll want to head over to the link below and sign up for an exciting event coming up this week. On Wednesday, March 27th, SaaStr is hosting AI Day, you can sign up for free at this link. Many folks in CS don’t want to hear that their outbound emails are horrific or that they don’t follow up.

Price 121

Price X-functional Growth B2B 121

ConversionXL

JUNE 23, 2019

For example, your wife said Product X is good, or your friends said Service Y sucks. A twenty-something dude comes up to you. Go over this list and see which of the following items you could add to your own site to boost credibility. Fogg says there are four types of credibility: Presumed credibility is a general assumption.

Trust 132

Trust X-functional User Experience Price 132

ConversionXL

SEPTEMBER 13, 2012

your wife said it’s good or your friends said service X sucks). A twentie-something dude comes up to you – “hey, are you interested in a new iPhone 5? Go over this list and see which of the following items you could add to your own site to boost credibility. Earned credibility – personal experience (e.g.

Trust 133

Trust X-functional Price Contact 133

Search Engine Land

MARCH 15, 2023

This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. Train yourself to think 18-24 months down the line for every feature and improvement you launch In that amount of time, you’ll be able to: Launch a first version of an initiative.

Product 78

Product X-functional Objectives and Key Results Engineering 78

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Your backstory might be that you’ve recently taken up yoga and you need to buy some yoga pants to wear to a class. Start by researching your options on Google and follow the paths presented to you. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

SalesHandy

MARCH 21, 2023

You can add up to 30 different merge tags like {{first name}}, {{last name}}, {{location}}, {{country}}, and more. When you send a prospect a follow-up email ensure an adequate amount of time has passed between each email. All we want to know is how would that product help us I am investing X amount of money in it.

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

JULY 15, 2020

In a software team, a full-time Product Owner and separate Scrum Master work together to ensure the team is working on the right work at the right time, but they stay away from rolling up their sleeves and executing work. While developers may measure success based on “working code,” a functioning campaign is not enough for marketing success.

X-functional 87

X-functional Technique Strategize Campaign 87

ConversionXL

SEPTEMBER 30, 2020

After the iPhone launched in 2007 to mass adoption, analytics were never the same. The result is a lot of direct traffic without any insight into what’s driving it up. Even if mobile traffic is a huge driver of new users and potential customers, it’s hard to justify pushing resources there when we don’t have the data to back it up.

X-functional 93

X-functional SQL Campaign Launch 93

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? This will help you think through logical flows and the potential follow-up questions you should ask to get a comprehensive set of data. You should also set expectations up front for how much time the survey will take.

X-functional 78

X-functional Objectives and Key Results Government A/B testing 78

ConversionXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. In this way, TikTok’s feed is similar to the suggested content that other social media platforms serve up. By mixing up evergreen and trending content, you can ensure your channel never becomes stale.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ConversionXL

SEPTEMBER 5, 2019

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). They launched to much applause, but a few trends wore down their appeal with time. These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas.

X-functional 115

X-functional Represent Follow-up User Experience 115

Hubspot

JUNE 5, 2018

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. Launching into your message with “I work for so-and-so” is even worse than starting with your name. Your recipient will appreciate how quickly you get to the point.

X-functional 101

X-functional Territory Prospecting Contact 101

ConversionXL

OCTOBER 5, 2016

Ideally, you conduct quality assurance before launching the tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch or you’ll distort your data. There is a difference. They have a huge opportunity to make each other better.

UX 104

UX User Experience X-functional Launch 104

Search Engine Land

AUGUST 16, 2023

If you’re not using WordPress, follow these steps to build a dynamic XML sitemap. If we can define the dynamic sitemap route based on the website’s content using a function like get_dynamic_urls() , we should be able to retrieve all URLs. It’s essential to update your XML sitemap as your website changes. The site’s pages are isolated.

X-functional 82

X-functional Engineering Launch Follow-up 82

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

DECEMBER 15, 2015

To help you keep your desktop tidy, we've come up with a few helpful tips. Once you have your folders created, you can begin to divvy up your files. When I'm rounding up examples for a new post from the web, I drop them in the Current Examples folder. Follow the instructions below to learn how using Canva.

X-functional 69

X-functional Drivers/motivators Follow-up Start-ups 69

ConversionXL

MARCH 29, 2017

Typically, it’s a game of continuous small wins that add up over time… Morgan Brown , Inman News : “It’s a feedback loop. Ideation x Execution = ROI. But, you’ll notice that they all follow a similar flow… Come up with ideas. Let’s back up a bit first, though. via Growth Tribe).

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

MARCH 7, 2017

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). They launched to much applause, but a few trends wore down their appeal with time. More specifically, that tends to fall within five categories of mistakes: Making up data.

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

APRIL 3, 2018

Following that can be damaging to long-term goals. No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. alexa_hubley is up and bringing tons of energy and customer marketing knowledge to the stage at #cxllive ??????????? Marketing can polish a turd.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Hubspot

DECEMBER 28, 2012

Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. But what about the follow-up email? It's time to stop focusing on the design of just your biggest sends, and spend some time spiffing up all those other emails you're sending, which you probably don't give a second thought to.

X-functional 78

X-functional Promote Follow-up Contact 78

Search Engine Land

APRIL 14, 2023

Most site redesign fails involve the following: Noindexing the website. Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. For one, since incoming links to your content end up nowhere, you might lose that ranking push on Google.

UX 99

UX X-functional User Experience Technology 99

ConversionXL

MARCH 24, 2016

Finding places people are dropping out is important in setting up a prioritized testing plan. The nerds at Airbnb explained it as follows: “The outside world often has a much larger effect on metrics than product changes do. When you’re doing conversion optimization , one of the hardest parts is finding opportunity areas to optimize.

Conversion 77

Conversion A/B testing X-functional Technique 77