ConversionXL

MARCH 17, 2021

At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. Canceled events and tradeshows increased the focus on outbound activities. Content blindness.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Salesmate

MARCH 2, 2021

In this guide we will cover up every aspect of a real estate CRM and most importantly how it can help you close more deals. It makes it easier to find and manage customer data, send follow-up emails, set reminders, and schedule appointments. CRM for real estate works great to assist agents in qualifying leads.

Real Estate 116

Real Estate CRM Customer Relationship Management Appointment 116

Cience

NOVEMBER 20, 2019

According to AdStage , 68% of B2B marketers use in-person events for lead generation initiatives. That methodology has helped us conduct hundreds of successful campaigns at events, set up thousands of appointments, and convert into hundreds of customers. Event Lead Generation. Are events even a thing in 2019-2020?

Lead generation 40

Lead generation B2B Appointment Campaign 40

Hubspot

AUGUST 30, 2011

They're simply made-up fantasies that people have come to believe. Fact: Companies that use Twitter average 2x more leads than those that don't. Fact: Companies with 1,000+ Twitter followers get 6x more traffic. Fact: Leads generated via inbound marketing tactics like blogging & social media cost 62% less.

Tradeshows 78

Tradeshows Networking B2C Lead generation 78

Hubspot

MAY 19, 2011

I thought I'd take a minute to talk about why I promoted him, as it might be interesting to other folks working their way up the marketing ladder. By far, the number one reason I promoted him is because he has built a scalable lead generation machine that powers the HubSpot growth engine.

Promote 64

Promote Tradeshows Lead generation Gaming 64

SBI

MAY 5, 2020

Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again. Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person.

Tradeshows 47

Tradeshows Appointment Follow-up Teamwork 47

Pointclear

NOVEMBER 2, 2016

The trouble is, not every company truly understands what it takes to generate that additional revenue. Here are some best practices involved with increasing sales: Lead generation, lead qualification, lead nurturing: For every dollar you have closed, you have left two dollars on the table. Don’t go overboard.

Tradeshows 58

Tradeshows Sales Lead generation Prospecting 58

Sales Hacker

APRIL 8, 2021

They get added to a webinar follow-up sequence. It’s been 42 days since a lead came to your webinar, and your current attribution of 45 days says “webinar”. AE offers to follow up and drip content. Therefore these leads fall into one bucket, and get routed with high urgency to SDRs or AEs.

B2C 101

B2C E-commerce Tradeshows Commission 101

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. Showing an ROI for a tradeshow event should include all the possible activities that contributed. But what if your data analysis shows that a specific delivery cadence generates the most response?

A/B testing 116

A/B testing Tradeshows Finance Cross-sell 116

Hubspot

MARCH 30, 2015

2) Will the conference help you generate quality leads? If you''re sending your team to stand in a booth all day, think about the cost of the quality leads you may or may not obtain. Is spending $5K-$10K on a three-day tradeshow worth the handful of business cards you collected? Event Marketing Management Daily'

Tradeshows 78

Tradeshows Meeting Lead generation Start-ups 78

Hubspot

JULY 20, 2015

Tracking the original source that your leads come from is key in figuring out your most effective promotion channels -- whether it's social media, email marketing, organic search, or something else. As a marketer, to show you've earned a promotion, you need to show your boss that you're hitting your lead generation goals.

Promote 78

Promote Tradeshows Contact Lead generation 78

Sales Hacker

APRIL 21, 2022

SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. But as SaaS startups mature, they usually start moving up-market. You’ll need to acquire less customers to generate the same amount of revenue and bigger companies have a lower churn rate.

Cross-sell 88

Cross-sell Legal Contract Price 88

Hubspot

JULY 21, 2015

Feel free to scan the following headers and let us know if there are any sections you think you need more help with. That is, if you want the leads to keep coming. In other words, when you turn the faucet of money off, leads stop coming out. Step 1: Figuring Out Who Should Lead Your Content Marketing.

Networking 78

Networking Entertainment Promote Lead generation 78

Hubspot

FEBRUARY 23, 2016

This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing.

Tradeshows 53

Tradeshows Launch Promote Technology 53

Heinz Marketing

FEBRUARY 20, 2019

When today’s buying committee is made up of at least 6 people, and 1 in 2 consumers completely disregard content they deem irrelevant, what’s needed to drive meaningful, scalable engagement? Half of those surveyed consider the quality of leads generated through their webinars to be above average. Bottom of Funnel.

Cross-sell 66

Cross-sell Promote Lead generation Presentation 66

Pointclear

FEBRUARY 23, 2018

Is it the person who signed up for your webinar this week? Is it someone who swiped their badge at the tradeshow you attended last month? While all of these scenarios have potential, none could be called a lead. They won’t get followed up. Precise management of lists, lead data, cadence and outcomes drives revenue.

Tradeshows 40

Tradeshows Lead generation Clients Represent 40

Heinz Marketing

FEBRUARY 20, 2019

When today’s buying committee is made up of at least 6 people, and 1 in 2 consumers completely disregard content they deem irrelevant, what’s needed to drive meaningful, scalable engagement? Half of those surveyed consider the quality of leads generated through their webinars to be above average. Bottom of Funnel.

Cross-sell 63

Cross-sell Promote Lead generation Presentation 63

SBI

FEBRUARY 19, 2020

Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Lead data is fed directly into their Marketing Automation and CRM systems for lead nurturing and sales follow-up back at home base, as part of the overall streamlined process.

Clients 20

Clients Tradeshows Growth Follow-up 20

Sales Hacker

OCTOBER 21, 2019

Most of the time, somebody does a LinkedIn search for “sales leader,” chooses the top 15 profiles with the most followers, and calls it a day. Keep reading to learn who they chose as the most dynamic women sales leaders and the most dynamic up-and-coming women in the industry — listed in no particular order. Jill Konrath.

Sales 97

Sales Up-sell Start-ups Cross-sell 97

Veloxy

JUNE 27, 2022

When it comes to displacing competitors and overcoming objections, salespeople have to come up with an intuitive response in very little time. As sales professionals, we all remember our first trip to a seminar, convention, or tradeshow. When you come up with an idea, your initial belief in the idea is unwaivable. Cedar Rapids.

Non-Profits 162

Non-Profits Cold Call Tradeshows Sales 162

SBI

NOVEMBER 7, 2019

Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. Lead Engagement. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar. Field Sales. Video Reviews. Sales Enablement.

Customers 20

Customers Tradeshows Technology Technology 20