Pilots, Trials and POC’s – Place Your Bets!
Sales Pop!
APRIL 14, 2023
Do we cut our price, surrendering precious margin to gain a commitment to begin? And all of a sudden, the prospect intimates that they’d be willing to consider an up-front engagement in which we remove all doubt as a test of our performance. But still, no ink. Perish the thought. High stakes? For sure……leading to high costs.
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