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Discovery Calls: How to Execute Calls Worth Everyone’s Time

Veloxy

So you’ll either come out on top by establishing an authoritative relationship, or you’re stuck playing catch up the entire time. The main aim of these discovery calls is to either qualify a prospect or stop wasting further time by disqualifying them. Time wasted on unqualified leads quickly adds up to hours in dead calls.

Cold Call 328
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41% of brands using AI for video, up from 18% last year

Martech

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Engagement findings from the report include: Videos under 1 minute maintain the highest average engagement rates (50%), followed by 13 minute videos (46%) and 35 minute videos (45%). Email: Business email address Sign me up! Processing.

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Google expands video requirements for “Video mode” where video must be main content of the page

Search Engine Land

Google is expanding its video requirements where the video must be the main content of the page to show up as a video result in Google Search to also have that requirement with Google’s “Video mode” in search. ” What is video mode.

Follow-up 114
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Measuring customer acquisition cost: Best of the MarTechBot

Martech

Calculate total costs: Add up all the expenses gathered in Step 1 to get the total cost of sales and marketing. Apply the CAC formula: Use the following formula to calculate CAC: [ text{CAC} = frac{text{Total Costs}}{text{Number of New Customers Acquired}} ] Example calculation. Email: Business email address Sign me up!

Customers 107
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IAB finalizes retail media networks standards for in-store

Martech

The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. The IAB standards break up the store geography into five main regions or zones. Email: Business email address Sign me up! These include: Exterior Entrance Checkout Aisle Other. Ad formats.

Retail 104
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iOS 18: Brace yourself for the new Apple Mail inbox

Martech

This might not be a big deal if your emails already follow best practices (which I’ll get to in a minute), but if they don’t, AI might not properly read your email content, which could produce suboptimal summaries. Add extra scrutiny to the coding on the main content blocks you want to influence the email summary. Processing.

Promote 117
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The Critical Shift to Competing by Creating Value

Iannarino

Eventually, these approaches settled on “solutions” as the main advantage. You might still start this pitch by sharing information about your company, but follow up by extolling the tremendous value in your products and services. The competition was over trust and reputation. A fourth strategy is stressing delivery and service.

Clients 344