Search Engine Land

APRIL 26, 2024

But if you were to step back at this moment, there were a lot of questions last year, and we always felt confident and comfortable that we would be able to improve the user experience. trying to mainly tackle queries, which are more complex, where we think SGE will clearly improve the experience.” and the U.K., ”

User Experience 116

User Experience Follow-up Product 116

Search Engine Land

FEBRUARY 26, 2024

Around February this year, we could observe videos showing up on the search results page through multiple formats, including carousels and social media platforms such as Facebook or TikTok. In such a varied landscape, doing SEO for your videos can provide the following benefits: Increased audience reach through improved user engagement.

UX 125

UX Engineering Follow-up User Experience 125

Search Engine Land

JANUARY 19, 2024

404 page best practices Creating a useful 404 error page is vital for providing a good user experience when visitors visit your website. Here are some best design practices for crafting a user-friendly and engaging 404 page. Include links or buttons that make it simple for users to continue their journey.

User Experience 114

User Experience Sports Contact Follow-up 114

Martech

NOVEMBER 15, 2024

Scroll depth: Measure how far down each page users scroll. If only 20% of visitors reach your main CTA at the bottom, consider moving it higher. Scroll depth reveals whether users see your most valuable content. Navigation paths: Follow the journey users take from page to page to understand how they move through the site.

A/B testing 125

A/B testing Growth UX User Experience 125

Search Engine Land

MAY 16, 2024

A site migration can feel like packing up your entire house and moving across the country. When done right, a site migration is a chance to improve site performance, enhance user experience and boost search presence. Come up with a project plan. In this article: What is a site migration? Map out a detailed project plan.

Objectives and Key Results 93

Objectives and Key Results User Experience Launch Engineering 93

Martech

OCTOBER 7, 2024

Research consistently shows that faster-loading websites lead to better user experiences, which in turn can significantly increase the likelihood of conversions. What are best practices for monitoring and improving site speed to ramp up conversions and revenue? Email: Business email address Sign me up! Processing.

Conversion 64

Conversion Objectives and Key Results User Experience Follow-up 64

Search Engine Land

FEBRUARY 23, 2024

Explain why these audits are crucial, back it up with stats showing the positive changes from SEO fixes. Outline the three main technical SEO problems you would prioritize when conducting an audit, explain how common they are and how these issues impact websites. – Images: Evaluates image loading speed and optimization.

Construction 113

Construction Engineering Presentation User Experience 113

Martech

AUGUST 26, 2024

Web analytics tool: A web analytics tool tracks and measures website traffic, user behavior, and conversion rates. By understanding how users interact with your website, you can optimize user experience, improve conversion rates, and refine your marketing strategies. Email: Business email address Sign me up!

B2B 111

B2B Target audience/market Campaign Technology 111

Search Engine Land

JANUARY 31, 2024

An interaction that causes a page to become unresponsive results in a poor user experience, Google said. INP observes the latency of all interactions a user has made with the page and reports a single value which all (or nearly all) interactions were below. What is changing.

User Experience 116

User Experience Follow-up Start-ups Closing 116

Search Engine Land

MARCH 10, 2024

An interaction that causes a page to become unresponsive results in a poor user experience, Google said. INP observes the latency of all interactions a user has made with the page and reports a single value which all (or nearly all) interactions were below. What is changing.

User Experience 121

User Experience Follow-up Start-ups Closing 121

Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Writing compelling product descriptions. Click Export.

Product 125

Product Territory Niche Engineering 125

Salesforce

OCTOBER 28, 2024

When I come across Salesforce pages and forms that are dense with fields and lack an easy-to-follow structure, it hurts my brain. And then the UX designer in me snaps to attention, listing all the ways to make the user experience better and more accessible – for everyone. How neurodivergence shows up varies by individual.

UX 59

UX User Experience Follow-up Education 59

Search Engine Land

SEPTEMBER 25, 2023

Collecting data on your site’s performance is the first step toward delivering a great user experience. Among them are Core Web Vitals, a set of performance signals that Google deems critical to all web experiences. In the past, bloated resources and laggy connections often held up websites.

User Experience 115

User Experience Intrinsic UX Start-ups 115

Martech

MAY 1, 2023

The key that often gets overlooked is thinking through the user experience so you can understand what content will add value for the user. You may have a handful of popular sandwich recipes that would make for an engaging follow-up email. Let’s say someone viewed a product page on your site for sliced cheese.

User Experience 113

User Experience Campaign Follow-up Clients 113

ConversionXL

MARCH 19, 2013

Louis Rosenfeld and Peter Morville (information architecture gurus, you should read their book ) defined the ‘three circles of information architecture’ as content, users and context of use: It’s about organizing the content and flow of a website based on research and planning. Think search page or a sign-up form.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

Martech

AUGUST 19, 2024

Flexibility and customization: A headless CMS provides developers with the freedom to choose their front-end technologies, allowing for more tailored and innovative user experiences. The key elements and enhancements to this prompt are as follows: (Task) Please explain the benefits of using a headless CMS. Processing.

Territory 101

Territory Technology Technology Presentation 101

Search Engine Land

JUNE 10, 2024

If you have a broken zipper, following a step-by-step guide as well as watching an actual video of how to do it solves your problem instantly. These visuals help break up the text and provide additional information, recommendations or shortcuts. How did it end up in Google hell? Put yourself in your reader’s shoes.

Angle 102

Angle User Experience CTR Technique 102

Search Engine Land

DECEMBER 6, 2022

Organization is critical for a good user experience and good SEO. User experience needs to consider the customer journey. Make it good for the user, and you’re most likely also making it good for Google and the searcher. Start by creating your main categories. The same is true for your ecommerce website.

UX 81

UX Manufacturing User Experience Cross-sell 81

Martech

APRIL 22, 2024

Set up automated email workflows that deliver timely and personalized content to nurture leads through the sales funnel. Use lead scoring to identify and prioritize high-quality leads for sales follow-up. “Sign up for our webinar”: Webinars are a popular lead generation tool.

Lead generation 113

Lead generation Click Through Rate Contact Follow-up 113

Search Engine Land

MARCH 26, 2024

A fast-loading website provides a good user experience and helps increase conversion rates. Speed up the resource requests themselves. To speed up requests, you’ll also want to look at what servers the browser is connecting to when opening the page. Ready to make your website fast? Reduce the download size of CSS files.

User Experience 94

User Experience Networking Represent Start-ups 94

Martech

MAY 20, 2024

Implement features that allow users to customize their preferences and receive personalized recommendations based on their interests, location, and past ticket purchases. This can enhance the user experience and make customers feel valued. What marketing technologies do we need to support a best-in-class customer experience?

Launch 98

Launch Customer Relationship Management Technology Technology 98

Search Engine Land

MAY 23, 2024

When discussing this important topic with my clients, we talk about two things: AI Overviews provide a fundamentally different user experience, so thinking about CTR in the traditional way may be misleading or make you overlook potential opportunities. This new user experience starts when the user engages with the generative AI (e.g.,

CTR 95

CTR UX Click Through Rate User Experience 95

Martech

JULY 10, 2024

Apparently somebody at Gartner has been following me, because this sounds like something I might have said: “Choose technologies and resources based on key use cases that solve business problems, rather than attempt to achieve a 360-degree view of the customer for its own sake.” MarTech defines a CDP as follows.

Closing 72

Closing Customer Relationship Management Relationship Management Technology 72

Martech

APRIL 15, 2024

Answer: To send a push message with a deep link, you will need to follow these steps: 1. By incorporating deep links into your push notifications, you can provide a seamless and personalized user experience, driving users directly to relevant content within your app and increasing engagement and conversions.

Territory 98

Territory Referrals User Experience Conversion 98

Martech

SEPTEMBER 16, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you lead marketing operations for an enterprise healthcare company that has an app. Conversion rate: The percentage of users who complete a booking after visiting the app or website.

Healthcare 64

Healthcare A/B testing Appointment Campaign 64

Martech

NOVEMBER 6, 2023

To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate. The main task is to handle the response in a way that will give you maximum data. Create consistent follow-ups. Belkins’ study shows that the first follow-up email can boost response rates by 49%.

Appointment 126

Appointment UX Objectives and Key Results Gambling 126

Search Engine Land

MAY 10, 2023

An interaction that causes a page to become unresponsive results in a poor user experience, Google said. INP observes the latency of all interactions a user has made with the page and reports a single value which all (or nearly all) interactions were below. “Great page experience involves more than Core Web Vitals.

User Experience 95

User Experience Engineering Follow-up Start-ups 95

Search Engine Land

MARCH 28, 2024

Consider the breadth and timing of deployment Early on, you should size up how big of a deployment this will be. The inability to accommodate this critical set of actions will negatively impact user experience and SEO. Integrate these plans into the main roadmap so everyone understands how optimization fits their workflow.

Territory 82

Territory Launch Contract Follow-up 82

Search Engine Land

OCTOBER 2, 2024

Traffic and conversion trends Two of the main KPIs for our client were traffic and conversions, which made it clear that our analysis needed to begin in these areas. By default, Screaming Frog does not extract blog publish dates, so we needed to set up a custom extraction. For this, we looked at: Traffic and conversion trends.

Clients 91

Clients CTR Conversion Closing 91

ConversionXL

JULY 22, 2021

Neglect them, and you run the risk of pages not showing up in SERPs. User experience (UX) tends to be thought of more as a design issue rather than an SEO one. It’s all about helping Google understand your website better so that pages show up for the right searches. We’ll look at each of these in this article.

User Experience 162

User Experience UX CTR Engineering 162

Search Engine Land

JANUARY 4, 2024

One main goal has typically been to boost visibility in search engines. However, the importance of internal linking extends beyond SEO; it’s pivotal in creating a navigable, user-friendly website, especially for people with disabilities. Users who click on a link have an expectation based on the anchor text’s description.

User Experience 124

User Experience Trust Follow-up Engineering 124

Search Engine Land

AUGUST 23, 2023

Building SEO from the ground up in a website is less expensive and gets results faster compared to trying to bolt it on as an afterthought. The keyword research you do during the planning stage will impact what content shows up on the website at launch. Not only that, but you could build pages that don’t offer the best user experience.

Electricity 95

Electricity Launch Engineering Follow-up 95

Search Engine Land

JUNE 21, 2023

An interaction that causes a page to become unresponsive results in a poor user experience, Google said. INP observes the latency of all interactions a user has made with the page and reports a single value which all (or nearly all) interactions were below. Rankings impact.

Launch 96

Launch Engineering User Experience Follow-up 96

Search Engine Land

APRIL 22, 2024

Changing code bases with a new name and URL means search engines must discover the new brand, evaluate it and determine the new user experience. Now, they evaluate how it stacks up to other pages in their indexes. Remain separate but under the main company umbrella and feed products into each other causing duplication.

Launch 102

Launch Engineering Cross-sell Promote 102

Search Engine Land

AUGUST 6, 2024

Working with them is easy: choose a provider (like RollerAds ), set up a few simple configurations and start collecting a subscriber base, which will become your main asset over time. Up to 10% of website visitors subscribe to notifications from the sites they visit, according to our network statistics.

Growth 85

Growth CTR UX Click Through Rate 85

Hubspot

MAY 25, 2021

how information is organized and displayed for easy understanding and navigation) and can greatly impact the user experience (UX). What actions do we want our users to take? The two main elements are the same size, there are many different colors. For instance, Western users usually follow an F or Z reading pattern.

UX 101

UX Follow-up User Experience Closing 101

Search Engine Land

SEPTEMBER 21, 2023

These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today. Applying neuromarketing to search and SEO strategies The psychology of user intent At the heart of every search lies a motive – an intent that reflects the user's desires and needs.

Drivers/motivators 99

Drivers/motivators Strategize UX User Experience 99