SaaStr

MARCH 5, 2025

Position Your Company as The Solution Companies buy to solve specific problems – whether it’s filling feature gaps, catching up in the market, or recovering from missing quarterly targets. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share?

Sell 85

Sell Negotiate Healthcare Drivers/motivators 85

Hubspot

JANUARY 14, 2014

Marketers will wise up and create immensely useful content for readers who will offer their loyalty in exchange for uncompromisingly meaningful in-depth reads.". -- Danny Wong, Co-founder of Blank Label and Marketing Manager at Shareaholic. Marketers don''t want the reputation of being a cost-center.

Market share 78

Market share Technique Growth Education 78

Martech

DECEMBER 6, 2024

AI-powered research tools, particularly Perplexity.ai, help us gather and validate information by providing source-backed insights and generating intelligent follow-up queries. For instance, asking, “What do you know about the use of AI to improve marketing analytics?” Nvidia is a market maker, not share taker.

Angle 123

Angle Objectives and Key Results Education Strategize 123

Search Engine Land

JULY 24, 2024

Follow the branch : Based on the top-level metric affected, move to the relevant Level 2 metrics. Drill down : Continue moving down the tree, following the path indicated by the metrics showing issues. Auction insights : Compare your performance against competitors to see if you’re losing market share. Processing.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Heinz Marketing

JUNE 30, 2021

How are we going to deliver our unique value proposition to our target market? Share these questions with your peers in marketing, and even sales leaders! Ask them to jot down their answers and send them back over; it’s a great way to gather the team’s thoughts around demand generation, messaging, lead follow-up, and more.

Go To Market 130

Go To Market GTM Follow-up Campaign 130

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Product marketing Role: Define the positioning and messaging of products or services. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Take a tech company focused on early adopters.

Go To Market 61

Go To Market Objectives and Key Results A/B testing Territory 61

ClickFunnels

JUNE 24, 2021

We will also share how our co-founder Russel Brunson took ClickFunnels from zero to $10 million in annual revenue in just ONE YEAR. Follow us on Instagram! You would forget to follow up with both prospects and new leads, miss appointments with them, mix them up with someone else, etc. Follow us on Instagram!

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Brand momentum in the marketplace. Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Hubspot

AUGUST 20, 2024

Those choices add up to something like 35,000 total decisions in a day. There might be variables that don’t really add up, or maybe you’re comparing apples to oranges. When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs. What this looks like in action is enablement.

Conversion 78

Conversion Customers Gambling B2C 78

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. As the trial is set to cover many Google search-related issues, we have organized the updates by topic to make the timeline easier to follow.

Government 137

Government Engineering Manufacturing Negotiate 137

Pointclear

MARCH 25, 2014

It was in answer to my questions about lead follow-up by salespeople that he grumbled, “And people in hell also like ice water.“. “If He was frustrated; angry that the marketing spend wasn’t showing the ROI expected, and he blamed salespeople. “Of But that’s the small part; the big part is the lost market share.

Negotiate 98

Negotiate Follow-up Consult Market share 98

Martech

JUNE 6, 2022

To make up for this loss of data, Apple gives advertisers direct access to anonymized SKAdNetwork (SKAN) data. However, 75% have implemented some form of marketing automation to gain insight from large, disparate datasets. Read next: Android to follow the iPhone in restricting cross-app tracking. What it is. Why we care.

Gaming 113

Gaming Follow-up Market share Growth 113

Hubspot

OCTOBER 17, 2018

The first-mover advantage describes companies that are first to market, which gives them a competitive advantage over other companies, resources, or technologies that follow. Having the first-mover advantage in your vertical can make you a leader in new technology, knowledge sharing, and cost. What is the first-mover advantage?

Manufacturing 95

Manufacturing Market share Launch Follow-up 95

Martech

NOVEMBER 2, 2023

Tuning into reception marketing We’re not only up against traditional, direct competitors. Now, we must break through the content produced by start-ups, online media publications, affiliates and even user-generated content. And it should come as no surprise that market shares have fallen across industries.

Repeat business 120

Repeat business Trust Start-ups Market share 120

ConversionXL

FEBRUARY 3, 2022

When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Dig deeper: Crawl efficacy: How to level up crawl optimization 9.

CTR 110

CTR UX Engineering User Experience 110

Pointclear

NOVEMBER 19, 2013

Market share gains of the clients under their watch, check. Knowledge of marketing automation and CRM system solid. What is the follow-up rate on the leads we will generate?”. What is your market share percentage versus your competitor’s?”. Branding check ? Digital check ? Direct check ?

Presentation 101

Presentation Account management CRM Quota 101

Martech

DECEMBER 4, 2023

Dig deeper: Why we care about advertising: A marketer’s guide Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information. The key elements and enhancements to this prompt are as follows: (Task) Would it be worth it to use third-party data audience data for a holiday digital ad campaign?

Campaign 108

Campaign Follow-up Market share Technology 108

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. The following are just a few examples of the variable nature of users’ search engine consideration sets, and the platforms that should be on every search marketer’s radar. Yandex in Russia ( 48% market share ).

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

SaaStr

APRIL 4, 2023

So folks in general are under more pressure to hit numbers and the plan than just a few quarters ago, and at bigger startups that brings up a question in so many investor meetings and board meetings I attend at $30m+ ARR: Should we cut off our long tail? After I moved on following our acquisition, the Free edition was immediately shut off.

Start-ups 115

Start-ups Follow-up Meeting B2B 115

Hubspot

MARCH 30, 2021

Many businesses take advantage of 21st-century viral culture and share ads on social media platforms and capitalize on the traffic from likes, retweets, follows, and shares. The reality of choosing to use comparative advertising is up to your individual business needs. Comparative Advertising Examples. Image Source.

Legal 98

Legal Commission Follow-up Sports 98

Search Engine Land

FEBRUARY 26, 2024

Around February this year, we could observe videos showing up on the search results page through multiple formats, including carousels and social media platforms such as Facebook or TikTok. They take away portions of search market share to self-hosted proprietary videos businesses have always used on their websites.

UX 125

UX Engineering Follow-up User Experience 125

SaaStr

OCTOBER 19, 2022

How you accomplish this is up to you. If it makes more sense for your business to build virality and a marketing or sales team before you heavily invest in the product—as Brian and Dharmesh did at HubSpot—don’t be afraid to run with it. Take advantage of that to build an online following around your business and product early.

Follow-up 131

Follow-up Up-sell Product Price 131

Martech

MAY 17, 2024

Earned media is about building brand awareness, credibility and market share through third-party validation. When you’re going to market, yes, a press release introducing your brand followed by a PR campaign to make the most of your moment is important. Email: Business email address Sign up now Processing.

Legal 114

Legal Launch Campaign Trust 114

SaaStr

DECEMBER 22, 2020

And you need to launch these expansions, not just show mock-ups or talk about them. Show how every customer in a large market can really use your product. If you get 10% market share in a large market, at a decent per seat price, that’s $100m ARR there. And it taking longer.

Launch 127

Launch Price Follow-up Market share 127

ConversionXL

NOVEMBER 9, 2021

The top of the page is set up to deliberately guide the visitor to the flashing blue dot on the left side. Studies show that interactive content can be up to twice as effective at engagement as static content. Memberstack has loaded up on reviews, most of which can’t be read without clicking through to another page.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

SaaStr

FEBRUARY 16, 2021

He sent me his Calendly, and never followed up when I didn’t pick a convenient time for him. Do not break up with them. If a rep can’t get engagement, but a prospect has registered some interest, marketing can at least drop them into a long-term engagement campaign. No one likes to be broken up with, folks.

Quota 114

Quota Commission Sales Contract 114

SaaStr

JUNE 26, 2022

In other words, why are there generally just a few leaders that own almost all market share, with perhaps a few scrappy guys behind them? I think we all know why SaaS is rarely truly mono polistic — there generally aren’t true market and network effects. High costs + small market in beginning.

Niche 28

Niche Gaming B2C Construction 28

Heinz Marketing

OCTOBER 22, 2021

Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. It doesn’t need to be hard or take up a lot of time. The Marketing and Advertising Reddit, for example, has over 377,000 members.

Pipeline 126

Pipeline B2B Niche Technology 126

Sales Hacker

MAY 22, 2020

Catch their attention with timing and pop-ups. The answer lies in pop-ups. Everyone is aware of pop-ups. This type of pop-up is called an exit-intent pop-up. Is the design of my pop-up engaging enough? Education is key to gaining market share. Is my offer irresistible?

Closing 127

Closing Education Sales Follow-up 127

Hubspot

NOVEMBER 19, 2020

Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Think of corporate expansion by way of hiring salespeople to service a new region, or a restaurant opening up a second location on the other side of town. Developing Your Market.

Drivers/motivators 101

Drivers/motivators Territory Launch Growth 101

Salesforce

MAY 31, 2023

Sales may blame marketing for poor lead quality, while marketing blames sales for not following up on marketing-qualified leads from their latest campaign. On that show, the titular character has a great scene where he shares an anecdote about his personal motto, which is, “Be curious, not judgmental.”

SQL 98

SQL Objectives and Key Results Entertainment Sales 98

Heinz Marketing

OCTOBER 25, 2023

Set Your Go-To-Market Strategy Up For Success While today’s technology has made getting in front of your customers easier, it’s also made it more difficult to catch and keep their attention. So, keeping up with the leaders in your space is your top challenge—especially if you’re working with a limited team or budget.

Go To Market 122

Go To Market Launch Follow-up Strategize 122

Hubspot

JUNE 3, 2022

As of Q4 2021, Apple controlled roughly 56% of the US smartphone shipment market share. Since Apple is so dominant — relative to its competition in the space — it has the flexibility to raise or lower prices and dictate how the market responds. Its closest competitor, Samsung, only controlled 22%. Dominant Firm. Collusive Model.

Price 81

Price Market share Up-sell Follow-up 81

Martech

FEBRUARY 7, 2024

Reception marketing powers the strategy behind WalletHub and Bankrate. These publishers have overtaken traditional financial brands in search visibility and market share. Is your brand ready to step up and be the first to provide the answers consumers are looking for?

UX 111

UX Trust Education Repeat business 111

Search Engine Land

DECEMBER 27, 2023

Test driving Google’s Search Generative Experience The AI-generated answers are presented in a variety of forms via a snapshot, with links, images, videos and the ability to ask follow-up questions. Leading up to this: In January, we learned that Google would unveil a version of its search engine with chatbot features.

Engineering 117

Engineering Follow-up Launch Start-ups 117

Search Engine Land

FEBRUARY 10, 2023

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself: Affiliate cannibalizes attribution. Affiliate steals clicks from brand properties and drives up CPC. a makeup brand might be outbid by Sephora).

Non-Profits 88

Non-Profits Real Estate Retail Commission 88