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A technical guide to video SEO

Search Engine Land

Around February this year, we could observe videos showing up on the search results page through multiple formats, including carousels and social media platforms such as Facebook or TikTok. They take away portions of search market share to self-hosted proprietary videos businesses have always used on their websites.

UX 125
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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Dig deeper: Crawl efficacy: How to level up crawl optimization 9.

CTR 110
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Owned asset optimization: The key to connecting with financial consumers

Martech

Reception marketing powers the strategy behind WalletHub and Bankrate. These publishers have overtaken traditional financial brands in search visibility and market share. Is your brand ready to step up and be the first to provide the answers consumers are looking for?

UX 112
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. Learn something (e.g.

UX 126
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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

The other day, I signed up for a friend's solidcore Pilates class. For the purposes of this post, we're assuming you've already come up with a great initial mobile app idea and have a goal to get as many downloads as possible upon launch. As of January 2020, market share between mobile operating systems were at 74.3%

Launch 101
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Five ways to harmonize PPC and SEO to boost ROI by Adthena

Search Engine Land

Between paid and organic campaigns, a brand can appear multiple times on the SERP and pick up traffic from multiple sources. If your organic SERP performance drops for some reason, an injection of paid juice can help you maintain page-one visibility while your organics catch up. But now, automation can easily fix that problem.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Bounce rate.