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7 Effective Ways to Promote an Event on Facebook

Hubspot

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promote 101
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How to Find the Right Co-Marketing Partner

Hubspot

Do you follow any brands on social media that make lovable content that also speaks to your buyer persona's needs? While I'm there, I don't just look at the number of followers -- I also look at engagement, replies, and the type of content their social team is posting. What apps, tools, or products make your customers' lives easier?

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Dear @THE_REAL_SHAQ Please Come Be On #HubSpotTV

Hubspot

The following post is a promotional plea to get Shaq to be on HubSpot TV. Last Saturday I woke up early and couldn’t go back to sleep because of my dream. After I woke up my wheels started spinning. million Twitter followers or 1.2 It is a great and very informative half hour to close out your week.

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The Nonprofit Marketer's Guide to the Millennial Persona

Hubspot

If your organization is engaging Millennials through content that’s based on their likes and dislikes, age, gender, jobs, brands they follow, stores they shop at, and ways they learn about and give to an organization, both online and offline, then you can stop reading and go get a cup of coffee. Background. Four-time online fundraiser.

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There’s a Growing Divide Between Companies and Workers

Salesforce

Kimberly Merriman is a business professor at University of Massachusetts, Lowell specializing in workplace analytics. Merriman said at times of uncertainty, “People have their radar up for signs of fairness, and fairness violations, as a proxy for trust.” Does the person who works in the office get the promotion? A bigger raise?

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How to Find Your Target Audience

Hubspot

Buyer personas are a representative overview of a business's ideal customer, drawn from data that makes up a target audience. If a target market was "marketers aged 25-35," the target audience would then be something like "marketers living in Boston, Massachusetts aged 25-35.". Check up on website performance. Employment.

Campaign 101
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How a Senator Uses Social Media

Hubspot

At 29, Benjamin Downing is Massachusetts’s youngest current State Senator, and serves the largest Senate district in the Commonwealth, representing 48 communities in Berkshire, Hampshire and Franklin Counties. Social media still seems very clicky, very insular and based on "likes" or "following" or "friends".