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7 Effective Ways to Promote an Event on Facebook

Hubspot

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promote 101
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There’s a Growing Divide Between Companies and Workers

Salesforce

Kimberly Merriman is a business professor at University of Massachusetts, Lowell specializing in workplace analytics. Merriman said at times of uncertainty, “People have their radar up for signs of fairness, and fairness violations, as a proxy for trust.” Does the person who works in the office get the promotion? A bigger raise?

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How to Find the Right Co-Marketing Partner

Hubspot

Do you follow any brands on social media that make lovable content that also speaks to your buyer persona's needs? While I'm there, I don't just look at the number of followers -- I also look at engagement, replies, and the type of content their social team is posting. What apps, tools, or products make your customers' lives easier?

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How to Find Your Target Audience

Hubspot

Buyer personas are a representative overview of a business's ideal customer, drawn from data that makes up a target audience. If a target market was "marketers aged 25-35," the target audience would then be something like "marketers living in Boston, Massachusetts aged 25-35.". Check up on website performance. Employment.

Campaign 101
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Everything You Need to Know to Start a Retail Business

Hubspot

I worked in three different retail stores while growing up. Here’s what the Massachusetts Secretary of State website looks like for reference.). One final legal step for you to complete to set up your business — understand all other retail business laws at both the state and federal levels. Understand Other Retail Business Laws.

Retail 77
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A 5-Part Framework for Building Your Brand Community

Hubspot

You don’t need to describe every aspect of your business here, just the thing that gets you up in the morning. Which brings us to the second level of the pyramid: a closer look at exactly who makes up your tribe. People traveled from Virginia, Georgia, Massachusetts, Texas and California to do it. This is amazing to me.…

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How the Flywheel Killed HubSpot's Funnel

Hubspot

At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth. In his keynote, he assigned the following “homework” to attendees: Identify the core flywheel metrics your company tracks. How to Flywheel-ize Your Funnel.

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