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Pilots, Trials and POC’s – Place Your Bets!

Sales Pop!

We’ve strategized as a team and reviewed with the account what we believe is the answer to their problems – our solution. And all of a sudden, the prospect intimates that they’d be willing to consider an up-front engagement in which we remove all doubt as a test of our performance. But still, no ink. Perish the thought. High stakes?

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. Sustainability Unlike PPC, organic traffic does not dry up when you stop paying. Strategic advantage Visibility in organic search is not quick or easy – which is a good and a bad thing.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

—and didn’t want more email clogging up her inbox, it made us stop in our tracks. We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether. Rather than emailing users, we’ve opened up avenues for two-way communication. Follow the data.

Product 151
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. The faster this process can be repeated, the more likely they’ll find scalable, repeatable ways to grow the business.”. Take the documentation productivity platform, Swimm.

Growth 113
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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

In fact, new product features are the most underrated driver of SEO growth for large sites. In this article, I show you: How user intent can help you brainstorm product features; The step-by-step process to narrow your list of potential features; Keys to deploying those new features in an SEO-friendly way.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. Startups rarely survive by guessing, and can only create products and business models based on facts about their target market. image source. image source.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

VCs are always on the lookout for the next Lyft, so they strategically partner with founders who they believe will provide them with a 10X return. Everything else we associate with startups follows from growth.”. The company is past the MVP (minimum viable product) and is showing initial signs of success.

Sell 77