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Retail media networks continue to grow: 2025 predictions

Martech

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Over the last year, the RMN space saw new in-store standards and solid growth.

Retail 118
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IAB finalizes retail media networks standards for in-store

Martech

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. Email: Business email address Sign me up!

Retail 107
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Finalize More Year-end Business with Ease

Sales Pop!

However, one easy strategy relaxes everyone we meet during the selling process, including follow-up. My example is to ask, ‘Are you looking forward to the holidays, followed by, ‘Do you have special plans?’ Undoubtedly, the recipient will be surprised upfront but quickly follow with an honest relay of their expectations.

Gaming 294
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Embracing New Ideas Leads to Career and Business Success

Sales Pop!

Changing Directions Outlook Those who do change their direction typically have the following commonalities: Feeling ignored or worse, bad-mouthed. Before anyone quits a job, it’s best to speak up at work with diplomacy. Don’t give up – find a better way!’ Hastily making changes rarely works well. Celebrate Success!

Follow-up 292
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3 tips to maximize your ROI at events

Martech

Here’s how to maximize your conference ROI, from planning to follow-up. Reach out before the conference through email or LinkedIn to set up meetings or introductions. Your sales team can also pull LinkedIn insights straight into HubSpot , keep CRM records up to date in real-time and log activities without breaking a sweat.

CRM 123
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Customer for Life

Sales Pop!

Similarly, in pursuing a prospect, sales teams work diligently to show responsiveness, attention to detail and follow-up in every transaction, hoping to enhance their reputation. If your team doesnt know enough to come up with ratings in certain areas, thats a big problem. It doesnt have an expiration date. Care deeply.

Customers 178
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X (Twitter) partners with Google Display Network

Search Engine Land

X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Read Google's Display Network guidelines for more information about display ads.