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Retail media networks continue to grow: 2025 predictions

Martech

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Over the last year, the RMN space saw new in-store standards and solid growth.

Retail 117
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Customer for Life

Sales Pop!

Similarly, in pursuing a prospect, sales teams work diligently to show responsiveness, attention to detail and follow-up in every transaction, hoping to enhance their reputation. Start by assembling your account team in regular sessions to develop honest evaluations and ratings of your performance in each of the areas.

Customers 183
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3 tips to maximize your ROI at events

Martech

If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals, or starting new partnerships. Here’s how to maximize your conference ROI, from planning to follow-up. Reach out before the conference through email or LinkedIn to set up meetings or introductions.

CRM 122
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13 Strategies to Shorten Your Sales Cycle

Veloxy

Having theappropriate qualifying criteria, like budget, authority, need and timeline ( BANT ), is a good place to start. Automation is key, the right tools will ensure that nothing gets missed with proper follow-ups. To top it all off, keeping up with the changing demands of the market requires anongoing project in improvement.

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X (Twitter) partners with Google Display Network

Search Engine Land

X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Read Google's Display Network guidelines for more information about display ads.

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How to START building a modern digital marketing plan

Search Engine Land

With so much happening, it can be overwhelming to keep up. In it, I go into granular detail with personal stories, processes and “how to” content centered on what I call the “START” planning process, and I will unpack those five steps to follow. Strategy The first phase of START planning is strategy.

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The Hidden Costs of Efficiency

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. We’ve shared this or received it from many GTM leaders as an excellent gauge on where to start or further AI adoption for your sales team. Read the free and ungated report.

GTM 113