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Everything You Need to Know About Sales Territories?

Gong.io

Sales territories get a bad rep. . But that’s not a problem with sales territories as a whole so much as it’s a problem with how those territories were created and assigned. When you create balanced sales territories that everyone is happy with, the benefits can be huge. . What is a sales territory?

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How Leilo is using technology to create a new category

Martech

Major League Soccer’s New York City Football Club is a little more mellow this year with Leilo as the team’s Official Relaxation Partner. New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. But breaking ground in a new category requires marketing that builds from the ground up.

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Delta variant has marketers less eager to return to in-person events this year

Martech

This comes as several trade shows, conferences, and smaller regional shows are being planned for the remainder of 2021. It also follows an announcement by the New York Auto Show that it will not hold its 2021 event , despite optimism earlier this year that it could host tens of thousands of attendees in person.

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How One Marketing Agency Earns Radio, Local, and National Television Coverage

Hubspot

Most of us grow up with dreams of making it on TV or the local radio with headlines like "Local Man Does Good" or "Neighborhood Woman Breaks World Record". Producing relatable content can be as simple as surveying Americans about their preferences and sorting those results by state and region. How to Get National TV Coverage.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

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Amazon layoffs hit its advertising unit

Search Engine Land

Amazon is currently experiencing the largest layoffs in its 29-year history, following a hiring surge during the Covid pandemic. million by the end of 2021, up from 798,000 in the fourth quarter of 2019. We will communicate with affected employees in other regions in accordance with those policies and timelines. The aftermath.

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Are You Ready For An AI Audit?

Salesforce

We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions. In the absence of national regulation, individual states have stepped up. Is your business ready for an audit?

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