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Everything You Need to Know About Sales Territories?

Gong.io

Sales territories get a bad rep. . But that’s not a problem with sales territories as a whole so much as it’s a problem with how those territories were created and assigned. When you create balanced sales territories that everyone is happy with, the benefits can be huge. . What is a sales territory?

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Delta variant has marketers less eager to return to in-person events this year

Martech

This comes as several trade shows, conferences, and smaller regional shows are being planned for the remainder of 2021. It also follows an announcement by the New York Auto Show that it will not hold its 2021 event , despite optimism earlier this year that it could host tens of thousands of attendees in person.

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How Leilo is using technology to create a new category

Martech

Major League Soccer’s New York City Football Club is a little more mellow this year with Leilo as the team’s Official Relaxation Partner. New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. But breaking ground in a new category requires marketing that builds from the ground up.

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How One Marketing Agency Earns Radio, Local, and National Television Coverage

Hubspot

Most of us grow up with dreams of making it on TV or the local radio with headlines like "Local Man Does Good" or "Neighborhood Woman Breaks World Record". Producing relatable content can be as simple as surveying Americans about their preferences and sorting those results by state and region. How to Get National TV Coverage.

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Are You Ready For An AI Audit?

Salesforce

We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions. In the absence of national regulation, individual states have stepped up. Is your business ready for an audit?

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Facebook Has Published Its Internal Community Standards and Will Roll out a New Appeals Process

Hubspot

That last item is particularly salient for many, following the publication of a New York Times report last weekend on grave violence in Sri Lanka that is said ignited at least in part by misinformation spread on Facebook within the region. A New Appeals Process.

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11 Impressive Realtor Bios That Win Clients [Examples & Templates Included]

Hubspot

Favorite line : Reared in the Tri-State Area (New York, New Jersey, Connecticut) and Dallas, Texas, I have an effective combination of Southern charm and Northeastern tenacity. He includes a section to highlight how he trained and helped new realtors in his region, and this emphasizes his real estate expertise.