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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

Here are a few ways you can prepare for the holiday season by marketing channels: Niche sites, influencers and publishers. With fewer days until free shipping and time to publish, now is the time to line up the lists. Consider the following when planning your editorial calendar. Line those up sooner in the season.

Niche 98
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How to find your niche in SEO

Search Engine Land

SEO professionals also need to step up. To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). Throughout my career, I’ve delved deep into niche specialization to unearth my authentic voice and area of expertise. Herein lies the magic of niching down.

Niche 111
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How To Do Digital Marketing – A Simple Step By Step Guide

ClickFunnels

However, not only did the company managed to carve out a niche for itself, it is now generating over $2.3 One caveat, though: You need to make sure that your target audience is big enough to allow you to build a sustainable business in that niche. That’s a good sign because it means that there’s likely money to be made in that niche.

Niche 290
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7 Lead Generation Statistics You Need To Be Aware Of

ClickFunnels

It’s important to keep up with marketing trends. This is a problem that is likely caused by lack of customer research and as such can be remedied with customer research: Subscribe to niche subreddits. Join niche online forums and paid communities. Follow popular niche hashtags on Twitter.

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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. As you implement or level up your comfort with AI, remember that ad accounts are not always your biggest lever for improvement.

CRM 116
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DIY reactive digital PR: How to earn media coverage on a budget

Search Engine Land

As long as you follow a few basic rules, you can earn yourself a handful of foundational links early on in your brand’s life without having to pay for an agency or consultant to do digital PR for you. Instead, with some initial research, you can find the top journalists in your niche and the publications you wish to appear in.

Niche 84
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6 things to look for in a B2B influencer

Martech

What’s important is partnering with an influencer who successfully reaches the much more niche audience a B2B brand is hoping to engage and convert. This goes just beyond having followers — although reach is important. Engagement with followers (44%). Expectations must be tempered by reality. Trustworthiness (52%).

B2B 114