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Brands today are thinking like seasoned news publishers. Here’s why.

Martech

The brands that have been successful at creating sustained customer relationships realized a new approach was needed, one steeped in content focused on demonstrating value and building trust by serving up helpful content at the right moment. At The Washington Post, the staff believes in the power of the reader relationship.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. But, like Musical.ly playing in the background.

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How to Use TikTok: A Step-by-Step Guide

Hubspot

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. However, if you're a marketer that's never used a niche social platform before, TikTok can be pretty hard to navigate. Setting Up Your Account. Set up your profile.

Follow-up 101
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Indeed, if you want to find out whether anyone really cares about your content, just put up a paywall. Which system—or any system at all—makes sense is up for debate, and experimentation. So, in theory, a pile-up of users hitting your paywall could affect rankings. The hard part isn’t making it functional but profitable.

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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

Consumer reasons for listening to podcasts also vary by age: younger listeners tend to listen to podcasts for entertainment purposes and to pass time, as well as a means of change from just listening to music, whereas older listeners prefer to listen to podcasts to learn something new and stay up to date on current events.

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Unriddled: Apple Keeps Coming for Google News, a Live Video Push for Twitter, and More Tech News You Need

Hubspot

Sorry we missed you last week -- we were in Washington, D.C. Feel like catching up? The story follows Apple's March acquisition of Texture: a digital magazine app through which users can subscribe to a selection of more than 200 magazines for a flat fee of $9.99 for Mark Zuckerberg's congressional hearings. Source: Apple.

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Unriddled: "Not a Media Company" Facebook Launches a Quarterly Publication, Apple Fights Election Interference, and More Tech News You Need

Hubspot

According to the Grow website, a permanent online "home" for the publication (which Facebook won't call a magazine) will launch soon, and feature content like niche brand case studies, as well as profiles of business leaders that achieved seemingly impressive feats. The Press Gazette's Charlotte Tobitt has more. Read full story >> 2.

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