Search Engine Land

JULY 29, 2024

Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Here’s what we’ll cover in this guide: What is GEO? How GEO works.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. Follow these steps to avoid wasted resources and make smarter choices that drive real value. A clear understanding of core objectives (i.e.,

Objectives and Key Results 120

Objectives and Key Results Technology Technology High impact 120

Search Engine Land

JULY 11, 2024

If you choose to start with surveys, thoughtful and open-ended questions will ensure you have qualitative data to inform your SEO and content efforts. The key to a great focus group is a strong moderator who can ensure there are no overly dominant voices and that the conversation moves in the direction intended.

Objectives and Key Results 112

Objectives and Key Results Promote Trust Presentation 112

Martech

AUGUST 19, 2024

It ensures your marketing efforts are focused on high-value targets that align with your business objectives. Here’s how to effectively identify and select these key accounts. They also reveal shifts in market demand and highlight key topics in conversations with target accounts. Email: Business email address Sign me up!

B2B 112

B2B Objectives and Key Results Campaign Contact 112

Search Engine Land

JULY 25, 2024

With so much happening, it can be overwhelming to keep up. In it, I go into granular detail with personal stories, processes and “how to” content centered on what I call the “START” planning process, and I will unpack those five steps to follow. Strategy The first phase of START planning is strategy. Processing.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

SaaStr

JANUARY 8, 2025

It was started in 2014 when founders Daniel and Jonathan were working together at a delivery startup and experienced firsthand how slow background checks were slowing down worker onboarding. Some key findings included: Bookings to revenue conversion rates were significantly below target. ” Lindsay shared.

Objectives and Key Results 120

Objectives and Key Results Growth Engineering Quota 120

Martech

JULY 15, 2024

To make a meaningful comparison, you would need to consider the following factors: 1. Timeframe: Consider the time it takes to acquire new customers versus the time it takes to implement and see the results of loyalty actions. Calculate the ROI for each group to determine the cost-effectiveness of conquest and loyalty actions.

Customers 110

Customers Objectives and Key Results Cross-sell Follow-up 110

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

OCTOBER 14, 2024

Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Prompt: What are the top areas I should focus on to improve marketing operations?

Objectives and Key Results 109

Objectives and Key Results Territory Click Through Rate CRM 109

STAR Results

JUNE 3, 2020

Businesses are starting to open, which hopefully is a good thing. Even though we are still social distancing and face to face selling may not resume until 2021, you are still responsible for sales results. What can you do to jump-start your sales and make up for any lost sales during the last several months?

Closing 247

Closing Objectives and Key Results Sales Follow-up 247

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Reduced reliance on follower count for reach.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Tibor Shanto

AUGUST 5, 2021

With nearly half of B2B reps missing quota , it follows that they are failing to deliver value to their prospects. It start with how sellers think about time; which is why in sales, time is value not money. The challenge for many sellers is defining Objectives. The challenge for many sellers is defining Objectives.

Objectives and Key Results 293

Objectives and Key Results Sales CRM Prospecting 293

Search Engine Land

AUGUST 5, 2024

A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. It should: Be a focused, achievable set of goals that are directly relevant to the overarching objectives of the wider business. Business email address Sign me up! Processing.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Veloxy

JUNE 21, 2021

You can use these scripts, tips, and tricks to up your cold call game. Handling Cold Call Objections. The key to the best cold calling scripts is a proper structure. You’ll start the conversation off with an air of confidence and familiarity. This opens up an opportunity to show you have the solution.

Cold Call 298

Cold Call Objectives and Key Results Pitch Follow-up 298

Veloxy

MAY 30, 2024

It started with door-to-door sales and evolved into telemarketing and direct mail. When we engage with potential customers, we can learn about their pain points, preferences, and objections. Preparing for a Successful Cold Outreach Campaign So how do you get your team started? Highlight key benefits and use visuals if possible.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Tibor Shanto

OCTOBER 4, 2021

Great exercise, more companies should follow their lead. Most use data/stats as an object to be thrown, with the hope the prospect becomes sufficiently impressed to move forward. In this case we focus on things that are just beyond reach, and opportunities missed as a result.

Objectives and Key Results 307

Objectives and Key Results Drivers/motivators Prospecting Represent 307

Martech

JULY 29, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a marketing ops leader for a high-end jewelry brand. The key elements and enhancements to this prompt are as follows: (Task) How does DAM connect to the CMS? Processing.

Objectives and Key Results 113

Objectives and Key Results Customer Relationship Management CRM Technology 113

Martech

AUGUST 5, 2024

This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Data analytics: Continuously analyze the performance of your campaigns using data analytics tools.

B2B 117

B2B Lead generation A/B testing Objectives and Key Results 117

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. Alignment with business goals : Regular performance checks allow you to ensure that your PPC efforts remain aligned with your overall business objectives. Identify which top-level metric has dropped.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

ClickFunnels

OCTOBER 22, 2021

Low-quality traffic — which refers to traffic that isn’t interested in what you’re offering or can’t afford it — will always result in a low conversion rate and a high cost per conversion. Work your way in — This means you’ll be emailing people, building relationships with key decision-makers, and looking for collaboration opportunities.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. These directors want to use AI to improve business results. AI-powered research tools, particularly Perplexity.ai, help us gather and validate information by providing source-backed insights and generating intelligent follow-up queries.

Angle 123

Angle Objectives and Key Results Education Strategize 123

Veloxy

FEBRUARY 13, 2023

Let’s get started (or fast forward using the table of contents below)! While close ended questions give you faster and direct results, open ended questions deliver richer and more valuable insights. This is why asking the right open ended pain point questions is key, especially when engaging with prospects and leads.

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Martech

NOVEMBER 13, 2024

The current landscape of AI in marketing: Point solutions and AI augmentation Shortly after ChatGPT’s release in November 2022, those magic “AI buttons” started appearing across our software. At first, clicking them felt a bit gimmicky — the results often fell short of the hype surrounding AI. Data skills AI runs on data.

Pipeline 120

Pipeline Campaign Objectives and Key Results Legal 120

Salesforce

FEBRUARY 20, 2025

The robot could execute each step in sequenceidentify and pick up the coffee jar, pour the measured amount into the machines cup, screw it to the espresso machine, press the correct button, measure and add milk to the foaming machine, etc. The key difference? But the real challenge wasn’t in these mechanical actions.

Hospitality 102

Hospitality Objectives and Key Results Healthcare Manufacturing 102

Veloxy

JANUARY 2, 2024

Grab a warm coffee or tea and let’s get started! Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place.

Product 246

Product Territory Objectives and Key Results Sales 246

Sales Pop!

AUGUST 6, 2022

When it comes to maintaining existing accounts, Pipeliner CRM is the only system with embedded key account management features, whereas others (such as Salesforce and Microsoft Dynamics) have account management functionality only as an add-on, or don’t include key account management. . Pipeliner takes the heuristic approach to sales.

CRM 227

CRM Pipeline Objectives and Key Results Account management 227

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.” So what is coaching?

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Sales Hacker

SEPTEMBER 24, 2022

I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results.

Objectives and Key Results 132

Objectives and Key Results Cold Call Sales Follow-up 132

Martech

SEPTEMBER 17, 2024

The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. And how do we get there?

Objectives and Key Results 61

Objectives and Key Results Click Through Rate Campaign Drivers/motivators 61

Hubspot

JULY 22, 2024

I’ve also found that regional companies are a great start to your list, as people love to do business with other locals. I know, I know, you'd rather just pick up the phone and call. Here‘s one thing I never fail to do: Look up how to pronounce the prospect’s name. Option 2: Objection I understand. Introduce yourself.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Veloxy

DECEMBER 28, 2023

Grab a warm coffee or tea and let’s get started! Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Another effective prospecting strategy is cold calling, which, when done correctly, can yield excellent results.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What automated reports can you set up to do some heavy lifting for you? Great work!

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120

Salesforce

APRIL 11, 2023

We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease. Why is objection handling important?

Objection handling 98

Objection handling Objectives and Key Results Trust Prospecting 98

Cerebral Selling

AUGUST 12, 2023

In my wildest dreams, I never imagined I’d end up in sales. David in his “Big Bang Theory” Days (1997) I started my career as a research scientist and got into sales (by accident) in 2000 at the turn of the dot-com boom. One which I helped start in 2008 was acquired Salesforce, which is how I came to work there.

Objectives and Key Results 208

Objectives and Key Results Sales Pitch Gaming 208

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. A sales performance evaluation is a structured review of a salespersons results, skills, and areas for improvement. That starts with understanding the different approaches you can take.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. And yet those initiatives have a failure rate of up to 90%. Focus on the following areas to build a CoE that ensures long-term success. But there’s a catch. In fact, firms spend $1.3

Government 64

Government Objectives and Key Results Teamwork Strategize 64