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Sales 2.0 Conference; The Huge Sales Blitz and Sales Processes

Understanding the Sales Force

The first asks how long I''m planning to stay and when they learn I''m flying back out the same day, they offer to pick me up for the return trip to the airport. In my experience, there have always been two kinds of taxi drivers. This is the taxi-driver version of an account manager. He was an optimized, opportunist hunter!

Process 103
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Why Yellow Pages Ads Are Becoming Obsolete

Hubspot

The following is a preview of information from the upcoming HubSpot Webinar: "Why Yellow Page Ads Are A Waste of Money": Sign up today! Instead, it follows the curves and tools of emerging online technologies. ” That means you will need to step up. Photo credit: Si1very.

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How to map your selling process to the way your B2B customers buy: A case study

Martech

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The accompanying webform provides the information the sales team needs for follow-up.

B2B 97
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5 Brilliant Marketing Campaigns for Boring Products

Hubspot

According to research by the University of Pennsylvania , viral content tends to be popular because it falls into at least one of four categories: awe-inspiring, emotional, positive, or surprising. Sales increase over 30% and led to follow-up campaign. But how do dull companies create content that gets so much attention?

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. Below are 32 free online courses you can take to beef up your skill set. That's where self-paced online learning comes in. Email Marketing. Social Media.

B2B 101
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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. The company recovered 70% of its market share within five months and was back up to 90% a year after the incident. What should you apologize for? Not everyone agrees.

Legal 125
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Tweet This, Not That: Simple Swaps That'll Make Your Twitter Posts More Appealing

Hubspot

Work toward engagement -- not follower count -- and the leads will find you. According to research by scientests at the University of Pennsylvania , certain emotions -- shock, fear, anger, nostalgia, and amusement -- trigger social sharing impulses. On the other hand, asking for a retweet or follow is a bit like borrowing money.