Tweet This, Not That: Simple Swaps That'll Make Your Twitter Posts More Appealing
Hubspot
AUGUST 8, 2013
Work toward engagement -- not follower count -- and the leads will find you. According to research by scientests at the University of Pennsylvania , certain emotions -- shock, fear, anger, nostalgia, and amusement -- trigger social sharing impulses. On the other hand, asking for a retweet or follow is a bit like borrowing money.
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