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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. 35-44 is the most common age bracket for an affiliate to fall in (28.93%), followed by 25-34 (26.43%).

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5 Brilliant Marketing Campaigns for Boring Products

Hubspot

According to research by the University of Pennsylvania , viral content tends to be popular because it falls into at least one of four categories: awe-inspiring, emotional, positive, or surprising. When Tipp-Ex wanted to promote their new whiteout tape, they knew they had to get creative. 1) Tipp-Ex. 1+ million social media shares.

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How to map your selling process to the way your B2B customers buy: A case study

Martech

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The accompanying webform provides the information the sales team needs for follow-up.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? A conspiracy theorist may have a better-looking website (or larger Twitter following) than a renowned academic, and it’s left to the consumer to push aside those proxies. Managers and employees encounter false expertise in three ways: Promotions. Or Monroe, Montana?

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Tweet This, Not That: Simple Swaps That'll Make Your Twitter Posts More Appealing

Hubspot

Work toward engagement -- not follower count -- and the leads will find you. According to research by scientests at the University of Pennsylvania , certain emotions -- shock, fear, anger, nostalgia, and amusement -- trigger social sharing impulses. On the other hand, asking for a retweet or follow is a bit like borrowing money.

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From the Phonograph to Spotify: The History of Streaming Music

Hubspot

We would count down the days until a new album dropped, and sometimes, we would even line up outside of the record store to make sure we could get our hands on a copy -- because, believe it or not, there was a time when albums actually sold out. It’s even co-marketed with the TV show “Mind of a Chef” for a special promotion.

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How to Be a More Curious Person: 7 Tips for Becoming a Lifelong Learner

Hubspot

From asking more questions to embracing the unexpected, the following tips are designed to help you become more curious. Designed to help people remain both present and open, these prompts promote the importance of curiosity when assessing a situation. in a newsletter for the University of Pennsylvania. 1) Ask every question.

Gaming 53