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Why Yellow Pages Ads Are Becoming Obsolete

Hubspot

The following is a preview of information from the upcoming HubSpot Webinar: "Why Yellow Page Ads Are A Waste of Money": Sign up today! Instead, it follows the curves and tools of emerging online technologies. ” That means you will need to step up. Photo credit: Si1very.

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How to map your selling process to the way your B2B customers buy: A case study

Martech

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. Their company is distinguished by a culture of trust and service, where business is often done on a handshake.

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. The company recovered 70% of its market share within five months and was back up to 90% a year after the incident. What should you apologize for? Not everyone agrees.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How many of those do you trust? How much do you know about Philadelphia, Pennsylvania? A conspiracy theorist may have a better-looking website (or larger Twitter following) than a renowned academic, and it’s left to the consumer to push aside those proxies. As Smith cautioned: “Volubility is not trust.”.

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With Social Media Networks Constantly Changing, How Can You Keep Up?

Hubspot

But something occurred to us here in the HubSpot blogging team boiler room as this was happening: How do marketers keep up with all this stuff? Facebook’s platform is constantly changing and evolving -- so much so that keeping up with it could be a full-time job. We asked around and came up with some suggestions: 1) Trust your gut. “As

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Sales Pipeline Radio, Episode 107: Q&A with Manny Medina @medinism

Heinz Marketing

This week, Manny Medina , CEO at Outreach SaaS joins us to discuss: Can You Trust Your Sales Team with Technology? He holds an MBA from Harvard and a Masters in Computer Science from the University of Pennsylvania. Manny grew up in Ecuador and now lives with his wife and three children in Seattle. Outreach Thinks So.

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SaaStr Podcasts for the Week with Aileen Lee and Jason Lemkin

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. When Q2 numbers come out, for some folks, they may be softer because budgets were not really locked up for most of Q1. Jason Lemkin: I made up a number just based on a very limited data set. Aileen Lee.

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