Remove Follow-up Remove Presentation Remove UX
article thumbnail

Ecommerce UX Battle: Benchmarking 4 Beauty & Cosmetics Mobile Websites

ConversionXL

Our analyses measure overall user experience of each site as a composite of 5 separate UX dimensions. What is competitive UX benchmarking and why does it matter? Competitive UX benchmarking tests aspects of a website and compares them to competitors. 5 dimensions of UX benchmarking. 5 dimensions of UX benchmarking.

UX 119
article thumbnail

A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

UX 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 tips for delivering high-impact technical SEO audits

Search Engine Land

Impactful audit items can have the following types of impact: Large impact changes: Often site-wide issues or changes affecting crucial pages or keywords. Pattern-based changes: While individual instances might be minor, when summed up across the site, they can have a large impact. Business email address Sign me up! Processing.

article thumbnail

How to Conduct Mobile UX Research (and What to Do with It)

ConversionXL

These realities focus attention on developing websites and UX for the mobile user first. This post does three things: Identifies why companies struggle with mobile UX; Highlights mobile UX research methods; Details how to prioritize testing based on mobile UX research. Why companies struggle with mobile UX.

UX 114
article thumbnail

Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Let’s break down and understand the following: What does digital marketing include? Defining marketing’s present and future 3. Community engagement: Interacting with followers, responding to comments and managing your online community. Follower growth: The increase in the number of followers over time.

article thumbnail

Website Information Architecture: How to Optimize for UX

ConversionXL

The goal of information architects is to come up with a structure and design that balances users’ desires with business needs. The goal is to come up with the architecture of the site. Think search page or a sign-up form. Two questions often come up about results. Do they have what I am looking for? Interaction pages.

UX 114
article thumbnail

How to Improve Mobile UX with Digital Wallets

ConversionXL

While the BI Intelligence Report indicates that mobile still only accounts for a relatively small portion of total present day retail sales, data from Statista projects that mobile commerce soon will represent the lion’s share of traffic and transactions online. Complex site navigations/menus don’t translate well on mobile (poor UX).

UX 88