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Online Product Differentiation: How to Win Customers by Standing Out from the Crowd

Sales Pop!

Theyre looking for something anything that sets one product apart from the rest. This is where product differentiation comes in to save the day. Done right, it positions your product as the clear choice in a sea of alternatives. It positions your product or service as a no-brainer solution to your audiences problem.

Product 233
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How Sales Teams Can Use AI to Follow Up With Leads

Hubspot

I woke up to my alarm clock shattering that fantasy. For the other 98%, you’ll need to follow up again and again, communicating key selling points and differentiators, overcoming objections, and most critically, delivering as much value as possible to the prospect. How to Use AI for Sales Follow-Ups 1.

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How AI-generated images could redefine product placement

Martech

Product placement Product placement isn’t a new marketing strategy. Companies have been paying for characters to use their products since radio was the entertainment source. I’m not sure if product placement in AI-generated images is a fantasy or a nightmare, but it is an opportunity.

Product 123
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How to make the jump from product-market fit to platform-market fit

Martech

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

GTM 109
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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Combatting low adoption rates and data quality.

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How marketing fuels the shift from problem-market fit to product-market fit

Martech

Marketing must drive the transition from problem-market fit to product-market fit. Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge. Marc Andreessen defines it as being in a good market with a product that satisfies that market.

GTM 101
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How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO

SaaStr

At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully. With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale.

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