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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : Vanta Your deal is almost closed, and all that’s left is the security review. Churn is influenced by metrics like product usage, QBR frequency, and expansion opportunities.

GTM 115
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Key marketing lessons from startup to scale-up

Martech

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty.

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Must Have Funnel Hacking Necessities For Marketer

ClickFunnels

Our list of five funnel-hacking essentials will ensure that you can stay productive, regardless of whether or not you’re online. Likewise, why should our productivity suffer because of an Internet outrage, computer shut-down or other technical factors beyond our control? When it comes to funnel-hacking, it always pays to be prepared.

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Interstitial Ads – What They Are & How To Use Them Effectively

ClickFunnels

Typically, the ads that feature static elements can be closed immediately, meanwhile, video ads usually have a delayed close option (up to 5 seconds). There are three types of interstitial ads that are approved by Google despite following the disallowed practices: GDPR (General Data Protection Regulation) banners.

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The Best Lead Generation Software Options For Your Business

ClickFunnels

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. The Two Comma Club X plan that costs $2,497/month.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 102
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How to prioritize technical SEO tasks

Search Engine Land

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. System issues typically need to be addressed at the product or business leadership level, which means securing prioritization from higher-ups.